Highlighting the Reasons Why Mobile Marketing is a Must for Your Business
As a small business owner, one of your concerns is to find the fastest way to deliver and receive information, pushing your product or service in the market. Why not go mobile? With 91 percent of adults keeping their mobile devices within arms’ reach 24/7, it makes sense to use mobile marketing as part of your business plan. Technology keeps moving forward, and you don’t want to be left behind with standard “old school” advertising methods. Going mobile can be a fabulous way to give your business a boost.
Here are four reasons why using mobile marketing should be a top priority for your business.
- Mobile is the popular medium of choice. Statistics don’t lie. More US mobile users are dependent on their devices to find products and services online. Many of them may be your customers who spend 23 percent more time on their mobile device than they did the previous year. Today, 50 percent of the average mobile users are using their devices as primary or exclusive tool for online search. With the ease of which users can get access to information, shopping on the go is a widespread practice. A mobile website is an excellent approach that will help you engage with customers and increase your revenue.
- Mobile marketing is user-friendly. Individuals and small business have various user-friendly ways to create websites ideal in today’s fast-paced digital world. Major search engines such as Google, Yahoo and Bing are friendly to mobile optimized websites. By its very social nature, going mobile makes it possible for your content to reach an audience wider than your initial expectations. A single share made by someone can create multiple ripples of shares by followers and friends. Added to the shareable quality is the optimized compatibility of mobile devices to work well with various platforms and gadgets, such as netbooks, laptops, smartphones, and tablets.
- Mobile market is accessible to more people. Mobile devices have been sold to more than 200 million households. It roughly means more than 90 percent of American adults own a cell phone while 42 percent have a Tablet. If you have a mobile optimized website, you’re virtually guaranteed that your communications can reach a broader range of customers who use their mobile devices to search the web. The high percentage of users who opt to use mobile devices to go online is an assurance you have an audience to capture and convert as advocate for your business.
- Mobile searches result to quick conversions. 70 percent of conversions happen within only an hour after a mobile search. Most of them are made by users randomly looking for products and services. This means that you need to be on their radar to be found on mobile devices. It is important to have the infrastructure and skill to facilitate post-search phase when users visit to inquire, call, or make a purchase.
Mobile marketing can be a game changer, helping your small business thrive. In a world where communications defy space and time, going mobile can help you stay competitive by allowing your business to be more visible on the web. There is no better time than now to take your business to new mobile heights.
Tags: mobile website