Author Archive

College Station SEO Company Launches New Reputation Marketing Service

Written by Todd McPartlin on . Posted in Press Releases

College Station, Texas (May 20, 2013) – iMarketing Leader, a highly regarded College Station SEO company, is launching a new reputation marketing service to aid businesses in creating organic traffic towards their website. By taking advantage of the offer, clients can acquire new customers each day and generate more revenue for their business.

Use of On Page and Off Page SEO Methods for Improving Website Ranking

Written by Todd McPartlin on . Posted in Blog, SEO

Different SEO strategies are implemented for improving the website ranking on search engine results in On Page SEO and Off Page SEO. Off page SEO is made responsible for telling about the content of the website whereas On Page SEO complete rely on the content of the website. Though both of these methods have different strong and weak points but both of them used to attract traffic to your website in different manners.

 

On Page SEOwebsite

On page SEO is the strategy high quality content is used to attract the readers. The article has to be made with full relevance as per the expectations of the searchers. You must be expert in providing new and complete information to the readers by elaborating the topic perfectly by using relevant keywords in the website content which can also help in improving the rank on the search engine results. Reliability of the content is the main strong point of this SEO strategy as it has the potential to keep the reader connected to the website. Time taking process for new websites and compulsion of proper use of keywords are the main weak points of this strategy.

Off Page SEO

Off page SEO is the strategy of improving the rank on the search engine result works on the feedback from other websites regarding your website which are received through your links on those websites. Search engines take these feedbacks as the recommendation of those websites which gets reflected in the rank of your website. So you should link you website with high ranking website for getting optimum results in searches. The strong point of this strategy is that you need not have to wait for being found by the search engines for improving website rank. Basically you will have focus on the quality of content of your website in this strategy to retain the readers visiting it.

How to use On Page and Off Page SEO effectively

Both the SEO methods, On Page SEO and Off Page SEO are important to be used side-by-side to get the best results in improving the rank of your website on search results.

Initially you will have to focus on the quality of information provided in the content of the website as it should provide unique and relevant information to the readers to establish your brand. You should hire a professional article writer for this purpose as it becomes difficult to compete with other with irrelevant and weak content.

Your website should be user-friendly beside quality content to get the best results on search results. All the pages of your website should be easily accessible to the users. Moreover the content should complete information in easy words to let the readers understand it easily.

You should also make your website approachable by the usual web surfer by marketing it though the links on social bookmarking and networking websites as well as other reputed websites also helps in attracting the traffic to it.

In this way, On Page SEO and Off Page SEO, both the SEO strategies can help in improving the website ranking on search results.

Jaaxy Keyword Research Tool Review

Written by Todd McPartlin on . Posted in Blog

Jaaxy-Keyword-tool

Whether you are new to Internet Marketing or an experienced marketer, keyword research needs to be a foundational component to your business.

I am often asked the question what is the best keyword research tool?  When determining the answer to this question you need to think about what you are going to use a keyword tool for.

  • Find best keywords –  to use for niche marketing
  • Find profitable keywords – one reason to go into Internet Marketing to to make a profit, so finding the most used keywords can lead to profits
  • Find most popular keywords – most popular keywords are usually the most popular

Buyer Keywords vs Do It Yourself Keywords

Written by Todd McPartlin on . Posted in Blog

Buyer-Keywords

Search Engine Optimization, also known as, SEO can be a very complex.  

SEO can also greatly vary in price and comparison when looking at companies that offer SEO services.  

One main difference I have found is the keywords chosen.  

As a small business you need to be concern with what are referred to as “buyer keywords” and not “do it yourself keywords”.

Benefits Of Using Local SEO

Written by Todd McPartlin on . Posted in Blog

local-seo

Marketing your business online is a very difficult job. However, this is made easier with the help of search engine optimization, or what is more commonly known as SEO. Competition on the World Wide Web is very strong. Each vendor has to find an effective strategy to get his or her business known online and not only that, it is extremely important to stay there for a long time.

With SEO strategies becoming so popular today, it is useful to hire the services of a “local SEO expert” to dominate your local competition.  A local SEO expert will help you develop a custom guide for your business.  These experts have access to local SEO tools that are not readily available to most people.  Using a local SEO guide will allow you to focus on what you do best and leave online marketing to the Internet experts.

This is a type of search engine optimization that is great if you target audience is in your own locality or in other words, when the geographic location is an important factor you should focus on local SEO.