Is Your Content Missing an Afterlife?

Written by Todd McPartlin on . Posted in Blog, Content Marketing

Mistakes to Avoid If You Want an Afterlife for Your Content 

Each article you write or video you produce is special. It is something you watched grow, just like your baby. You think it is awesome and you expect it to be noticed, even “go viral.” A viral afterlife, after all, is what every website owner engaged in content marketing wants, but it is unpredictable. 

It is disheartening when it does not catch fire as you expected. Of course, you are aware there are no guarantees that your content will catch the fancy of your target audience. If most content you make seems to be performing poorly in the SERP (search engine results page) or some other assessment tools, it is time to find out what your content lacks or how you can give it an afterlife. 

There are no surefire formulas to make your content go viral each time, but there are certain mistakes you can avoid to give it an afterlife.

Here are three things to think about:

1. It lacks emotional appeal. If you know your audience well enough, you would know how they feel and what their concerns are. You need to tap these areas and be able to offer them real solutions that work. You need to show it right from the title down to the very heart of your content. Fulfill that promise you made in the title; don’t depart from that or use lots of fluff in the body to keep them reading. Using emotional words or phrases that will touch their consciousness and emotions is important.

2. The content is poorly distributed. Even the most noteworthy content can be lost in the Web in a few hours or in a day. Getting your content buried in the cyber space is inevitable, but you can delay it a bit by sharing your content using the right social channels. Remember, just picking the social channels may not be enough. You need to give it a little push and you need to tap the interested audience who will want to share it. This is where your influential connections can help. An influential connection with the right audience can help give your content the exposure it needs, which it may not easily get on its own.

3. The content is not worth sharing. Check out the value and relevance of your content. Is it something that strikes a chord with your target audience? Does it address a pain point, offer wisdom or insight, or share an inspiring experience? Is it something they would want to share for a good laugh or is it so weird they would want it shared for the heck of it? If it is not any of these, expect your audience to be less interested. 

How do you make your content viral? At the very least, how can you give your content an afterlife? Every marketer engaged in content marketing would pay huge bucks to know the answers to these questions. You may not have a magic bullet for it, but recognizing and rectifying these three mistakes can help better position your content to reach a wider audience, the kind who will pay attention to it and share it. 

Top 6 Email Marketing 101 Tips

Written by Todd McPartlin on . Posted in Advertising, Blog, Content Marketing

Top 6 Email Marketing Tips

Are you looking for more ways to market your products and services online? Have you given up on email marketing? You should not. It is by far, the most consistent form of communication for business and personal matters alike. However, there are strategies that you should integrate with your email marketing process.

Here are a 6 email marketing tips:

1. Links inside your email. Your email may contain narratives of introducing your company or promoting a new product or service of your business. What you should not forget is to include a link of it within the narrative of your email. You can also customize your signature to contain the website of the company you are promoting. This way, the recipient can easily view what you are talking about.

2. Use images sparingly. If possible, do not add any images in your email. Note that the way you set up your email may not be the same way the recipient set theirs. The rest of your email may be disregarded when the recipient sees a large photo upon opening your email. Most of the time, if they are not interested with the image that is included in your email, they would not read the rest of your letter.

3. Obvious unsubscribe link or button. You may have a list of people that you send automatic updates or newsletters. To avoid annoyed potential clients, make sure that they can readily unsubscribe from your email list with an unsubscribe link or button in your email.

4. Maximize your email format. As mentioned earlier, your recipients will have different email settings. Some may preview the content of your email first before proceeding to open them up. Ensure that you are not using the first few parts of your email with an advertising banner such that the recipient loses interest. Should you have to use images, ensure that your HTML email template does not exceed 600 pixels.

5. Bear in mind that you are sending emails to busy individuals. Business-oriented individuals will not have sufficient time to read their personal and business emails, let alone email marketing ones. Most of the time, they will just browse through your email and read for the key points. As such, keep your email short and concise. If you have to use long words, use bullets or list them. You can also use links inside each heading if short words are not enough to explain your point.

6. Test before sending. Before you go ahead and send your email marketing letters to different email addresses, try sending them first to yourself or to your network, indicating that it is a test. Look at how your email appears and screen it for anything that may give off a bad impression such as wrong use of words or grammar and typographical errors. This way, you can ensure that you already see how your email will appear when the recipient sees them.

Because email can literally detect spam content, using effective strategies will help to prevent your email going to the spam folder, where it will remain unread. By ensuring that you look at how your email appears when the recipient reads it will help to ensure that your email gets read by their recipient instead of getting deleted without being opened at all.

About the Author

Todd McPartlin is a nationally recognized traffic generation authority and author of “Automation Domination: A Business Owner’s Guide to Dominating Your Market Online.” He is also the co-founder of iMarketing Leader that focus on providing online marketing strategies to help businesses dominate their local market.

 

5 Ideas For Your Irresistible Offer

Written by Todd McPartlin on . Posted in Blog, Content Marketing, Promotions, Web Design

Latest Practices in Creating a Freebie as a Giveaway

Making site visitors sign up for your emails requires more than just good looks. Ethical bribery is now an order. This is a process of delivering a freebie or a giveaway as a tempting incentive, so that your target individual can be part of your e-mail list.

Most online entrepreneurs decide to give away a restructured eBook that has PLR or private label rights. What they do not know is that many issues spring up with this move. PLR eBooks seem to put down your business image before you even start the ball rolling. The content of most of these eBooks is usually outdated and not useful. With this type of information, visitors often see you less than how you present yourself as a business. Another negative attribute of PLR eBooks is that they are not attractive enough.

Why Do You Have to Give Away Freebies?

Giving away a freebie or free stuff is always an irresistible offer. If done right, you will have the edge  as a small business owner. Here are some of the reasons why freebies can make it happen for your small start up:

  • It creates buzz. News travels fast. Posts about your freebies can easily travel through social networks. If you offer free drinks or food at your bar, guests will surely sign up and make plans with friends to get together. People pay attention once a friend tells them about a local business that gives away free things.
  • It makes visitors try your services or products without taking a great risk. If an item or service is given without commitment, consumers tend to try it more often. Trial offers, free samples, or free passes work like a charm for small businesses. If the consumer likes it, then you will be sought after next time.
  • It makes the customers stay and buy. Every consumer has the choice to leave or disappear, once you hand the freebie. If you entice the consumers correctly, you will have them spending on your company. Giving freebies most certainly make buyers check out your products and services. If they like the rest of the items, they just might add them into their cart before they check out.

How to Come Up with the Right Freebie

  • Making podcasts. Many consumers listen to podcasts as they do their daily activities. Podcasts are portable and easy to make.
  • Making videos. This can be a perfect and lively way to introduce your company and overall business. Just make sure that it is meant for your target audience and that it can be shared. Today nearly 90% of all Internet traffic is videos!
  • Making eBooks. See to it that your eBook concerns your business  and clients. It should have original, relevant, and valuable content. Make sure that you review the content often and update it.
  • Hosting Webinars. A content-based webinar introduces your company and will surely haul in many opt-ins for email subscriptions.
  • Making E-courses. Mini E-courses can pre-sell your products and services to your target audience very easily.

Take note that when a freebie is presented it is always an irresistible offer to consumers. You can never go wrong if you create your freebie the right way.

 

 

Can Content Marketing Really Make Conversions Easier?

Written by Todd McPartlin on . Posted in Blog, Content Marketing

8 Content Marketing Strategies Leading to Conversions 

Content marketing is important to boost web ranking. But, many times, content writers are more concerned about showing off pieces of verbiage mastery to impress the reading public. While it is good skill, it is only half the battle in creating a successful content marketing to distribute valuable information about the company and convert the audience into patronizing customers. Knowing how you can complement your content with a conversion strategy is the key to make your webpage flourish. 
 
In order to meet your prospects at the point where they can decide or commit to action, take a look at these eight strategies to optimize your content marketing for more conversions.
 
1. Provide a clear user path for navigation – Help your visitors find their way to what they’re looking for. Make it easy for them to locate what they want by providing them with one clearly defined navigation bar, augmented with text links that can lead them to other useful resources you want them to investigate as well.
 
2. Play with lots of imageries – These days people tend to have a shorter attention span. There’s no better way to call attention than to use relevant images and videos to tell your story without boring visitors with wordy descriptions or explanations.
 
3. Use consistent design – Just as your content needs to flow in consistent tone and style, your page must bear a design element that will help visitors associate it easily. The overall appearance of your website has a great impact on how long you can keep a visitor linger longer to browse through without feeling pressured or bored. 
 
4. Optimize for mobile and different devices – Make your content accessible for all devices of different sizes and shapes coming out from the market. You’re bound to lose the race if you’re not optimized for mobile devices.
 
5. Create unique, valuable content – The very best way to strengthen your conversions is by creating content that is valuable, sharable and leads logically to the next step – increased conversion rate on sales.
 
6. Eliminate distractions – If you want to increase conversions, guide your audience straight to the path you want to take them. Avoid choking the page with links, email-gated content, and other diverting contents that can sidetrack readers away from a page with call to action.
 
7. Create killer calls to action – Optimize your calls to action with some thought. Make sure to test the various elements, and make every effort to make your CTA stand out from the rest of the page. That way, your prospects know exactly where to click when they are ready to heed your call to action. 
 
8. Encourage viral sharing – Create sharing buttons to allow your audience to easily click when they find your content worth sharing in social media.
 
The best way to proceed with content marketing is to make sure that in the process of creating your content, conversion is very much part of the thought flowchart. Your content must be able to keep your visitor’s interest long enough for them to make a sale. If they dally for a while during their first visit, a constantly refreshed and relevant content is enough reason to make them coming back to be nourished with more information until they are finally ready to click the order button. 
 


Simple Steps for Successful Content Marketing

Written by Todd McPartlin on . Posted in Blog, Content Marketing

Almost anyone who is part of a growing business has heard about the benefits of content marketing. Even though this great marketing strategy is among the most popular techniques today, a lot of businesses are still hesitant to try it.
 
Content marketing, when done correctly, can make an online business succeed, just like it did many thriving businesses in the cyberspace. However, there are various factors that can make your efforts fail. Take the bandwidth factor as an example. Bandwidth that is compressed can make it more challenging for content marketers to make the reader hang on and stay on the page; it can significantly decrease their attention span. With compressed bandwidth, it is harder to support the constant expansion of new publishing platforms to meet the ever changing demands of the consumers. 
 
So, how can content marketing be an effective strategy for small businesses that want to level the field? 
 
1. Creation of initial content marketing strategy. If this is not the first step in your list of priorities, you better get started. Brainstorm and create a content marketing strategy that is correlated and parallel with your business’ goals. Stop rushing everything by planning ahead. Rushed plans not only destroy creativity and increases stress, it often leads to hatching of poor quality ideas. It is ideal to have a 12 month content marketing strategy created in advance that is simply adjusted when needed.
 
2. Setting up the production process. After planning, the next step is the designing of the process to make the entire thing efficient. Create a structure that ensures the flow of content from creation, distribution and measurement. This step involves determining the Who, What, When and Where of your production process. 
 
3. Delegate and assign specialization. Content marketing is successful when employees do things that they are good at. It is quite tedious to find experts, not to mention expensive. The answer: make your own experts. Subject matter expertise is an essential point in this industry. Proper delegation of projects develops subject matter expertise that helps attainment of excellence. Invest in needed trainings and resources to enhance skills, increase productivity and improve the quality of work.
 
4. Reinvent and repurpose. A content marketing system always involves repurposing content. In simple terms, this allows you to create more with less work. This involves splitting large contents into blog posts or creating a series of chapters in an eBook. More content means more reach compared to one big post. This also challenges the team to repurpose and recreate content to make the content relevant.
 
5. Increase budget. Aside from the passion, this industry thrives in a monetary perspective which means an increased budget is of prime importance. Whenever there is a chance for a sponsor to “buy-in,” always be proactive by making decisions based on knowledge of your performance and projects. An increased budget widens the horizons for marketing projects including videos and infographics.
 
6. Create and follow data information.  Track your performance based on quantifiable metrics. This type of data allows you to determine which are the best performing subjects and formats. Do this by defining your objectives and the key performance indicators to be the standard of content marketing success. This information allows you to build up strengths and improve on weaknesses.
 
Finally, be open to the future and next generation of content marketing. After all the media and consumers are constantly changing; thus, adapting to these changes is necessary to attain content marketing success.