Using Google’s Universal Search To Make Your Images & Video Rank Higher

Written by Todd McPartlin on . Posted in Blog, Industry News

What is Google’s Universal Search & How to Make Your Images & Videos Rank Higher?

Most marketers still find the Google Universal search a bit confusing and complicated, what is it about and how does it work?

Google’s Universal search defined is the term given to Google’s new method of delivering search results. Search results, in the past, would only include sites that match the search query. With this new method of obtaining search results, it will provide you with all other media content (videos, images, books, blogs) relevant to the user’s search query. When someone makes a search request, a page will be shown that displays a list of related local businesses along with other images, videos, pages and other content that is relevant to what the user is searching for.

To put it simply, the universal search is the fusing of all of Google’s vertical searches from search engines like Google images, Google News & videos and compiling it into a comprehensive search result listing.

Use the following points to help make your images & videos rank higher in the universal search:

For Videos:

• Have a good mark-up code. In order to make your videos rank higher, obtaining a good mark up code is essential. The higher the value of information you give to Google’s web crawlers will result to a higher page ranking.

• Create valuable Content. The content of the video and its relevance to the audience is a very crucial factor in determining how your content will rank higher with the Google universal search. Make sure that the content of the video you will be sharing is something that will bring value and benefit for your targeted audience.

• Display your Video Details (description, duration of the vid, publication date, number of views, rating information) Displaying these details of your video to the public speaks of credibility and transparency to your audience. The more rating, likes, views, interaction and comments that can be seen on your video, the better it is for the universal search and the audience to analyze your video’s content value.

• Create engaging & attractive graphics. Just as the saying goes that a first impression lasts, so does having an engaging graphics for your videos generate a lasting impression to your videos. Having attractive and engaging graphics for thumbnails is vital in ensuring that you attract more viewers into your video page. Update and tweak your designs to make it more attractive for your viewers, take advantage of the free professional image-editing softwares available in the net.

For Images:

• Make your images unique. One of the most vital factors to be considered for your images to rank higher in the universal search is the uniqueness of your image. Note that the recent changes has made Google search better in identifying the unique ones and those that aren’t.

• Optimize your images. Having a valuable image content works side by side with excellent optimization, make sure to optimize your images with appropriate title and alt tags that will draw users towards your content. Use high traffic keywords that users will most likely type in the search box, make sure that the keywords you use are relevant to the image you have.

• Bring value & information. What can your image give your viewers? Will it bring value to your audience? Is it relevant to them? These are just some of the few questions you should consider before making your image. Remember, that the whole point of sharing your images is to bring something to your audience that will move them into action, touch their hearts and provide information. In order to ensure that your image will rank higher in the universal search, bring your audience excellent value and information that will be relevant to them.

Your videos and images can become your best asset for your site, the contents that you post will reflect the author or the site owner. The 1st spot in Google search result may be hard to earn but it can be a very worthy spot to earn. Make it a point to give it your best to ensure that your content earns the spot that it deserves – and it is at the top!

Is Your Business Ready for the Next Facebook Pages Update?

Written by Todd McPartlin on . Posted in Blog, Industry News

Prepare your Page: Checklist for the next Facebook page update

Have you been using Facebook pages for your businesses? If you have, heads up for the new update that will come to your pages. The update promises its users with a new and better user interface that will help maximize Facebook marketing for a more successful business campaign.

Thankfully, the Facebook update will not cause some drastic changes in terms of page management and analytics. Most of the changes will simply improve the appearance and optimize your pages to help users easily locate your Facebook page. 

The following is a checklist to help you prepare your pages for the next Facebook update:

1. Profile Picture & Cover Photo. The cover photo and the profile picture will be one of the biggest change that will be made with the pages. The profile photo will still have the same size but the image has been moved up to intersect further with the cover photo.

    • The Like and share buttons will be incorporated at the bottom part of your cover photo. Make sure to adjust your cover photo and remove any writing in the lower 65 pixels of your cover photo to help your audience easily locate the like button.
    • Add some border space at the top of your cover photo as well.
    • Adjust the text or image that would be under the profile photo to avoid overcrowding of texts in a single area.
    • You can try removing the company name from the profile photo as well, since the name will also appear in the overlay.

One of the first things that your visitors will notice in your page is your cover photo and profile picture, which is strategically located at the very top of your page. Remember to choose distinct images that will give you the best first impression with your audience. Choose a profile picture that can help your audience easily identify as your company. The profile picture can be your logo

2. New Timeline Format. The timeline can now be found at the right side of your page, in a single column. The left side of your page will have all your business information, images, and videos.

    • Make sure to update all your contact information to help users connect easily with you

3. Pages & Posts. Get up to 25% more room space for your posts, the pages and posts spans up to 511 pixels to help you feature larger images that will help make your content pop out attractively.

    • Take advantage of the larger exposure you get for your posts and images.
    • Optimize your pages and posts in a way that will engage your users to participate and interact.

4. Similar Pages Feature. When a user likes your page or one of your apps, a “Similar Pages” will come into view, which can contain some of your competitors’ pages as well.

    • With this change, make sure to bring some value for your customers that they won’t find with just another similar business available.

5.  New FB Page Apps location. What are these apps? These are the apps located at the right side of your brief description, beneath the profile picture. It serves to connect your other forms of media into your page to help users connect with you.

    • With the new update, the apps will now be positioned on the left side of the page. This change is considered as the least favorite, because the new Similar Pages feature is pushing down the apps and making it hard for users to find the available apps.
    • Make changes to the graphics of your apps and make it more attractive and catchy for your audience.

If you’re concerned about the changes this new update will bring to page administration and management properties, fear not since the all these tools will still be available for its page owners. In fact, the changes implemented have been optimized to provide the page administrators and managers with an easier access to the multiple analytics tools to generate a more efficient Facebook marketing campaign. 

What can LinkedIn Showcase Pages do for your business?

Written by Todd McPartlin on . Posted in Advertising, Blog, Industry News

First of all, let’s look again at LinkedIn.

LinkedIn is presently one of the best online social networking sites. It is very similar to Facebook. While Facebook brings friends and family together, LinkedIn covers business networking. It can aid you in making connections in the business realm, finding quality job candidates, gaining business advice, and bringing in an income. LinkedIn is an enormous gathering of professionals. It gives you round the clock access to valuable information and keeps you tied into the ever changing network of current industries.

What are LinkedIn Showcase Pages?

LinkedIn’s Company Page has proven to be an effective way to present your company, its services and its products. LinkedIn users are able to follow this page to view your current information and keep up with your updates. LinkedIn Showcase pages are a great new expansion to the Company Page. Showcase Pages offer you a place to draw attention to individual services and products allowing you to target a specific group of followers. LinkedIn currently offers ten Showcase Pages, each of which you may make use of to display different aspects of your company.

If you are already using The Company Pages, you may be interested in adding Showcase Pages to:

  • Attract more followers.
  • Strategically position ads in order to draw traffic.
  • Share news and images of your company and its industry.
  • Introduce items or brands new to your company.
  • Present special offers for your services or discounts for your products.
  • Offer links to your other informative pages.
  • Relay information about upcoming events.

LinkedIn Showcase Pages are simple to set up. If you are familiar with Facebook pages, adding text and images will go quickly and smoothly. They are designed and laid out so that you can place a photo that will best present your company’s image at the header of every page, along with your business info and how online visitors can contact you.

With today’s online competitive market, making use of every tool available may determine whether you succeed or fail to keep up with your business’s ever changing industry. It is critical that you make yourself visible to your targeted audience, capture their attention and hold their interests. Showcasing your best assets is a great way to do just that.

Mobile Advertising for the Modern Business

Written by Todd McPartlin on . Posted in Advertising, Blog, Industry News

Today businesses have more ways to reach their customers than ever before. With more and more people being connected on the go, mobile platforms have become a viable advertising space for many companies. It is estimated that by the end of 2015, mobile platforms will account for almost 30 billion more search queries than traditional desktop and laptop computers. With statistics like that, businesses need to understand one thing.

In the very near future, mobile platforms will be the leading advertising hotspot.

To help businesses of all sizes increase brand awareness and market penetration, we’ve outlined a few simple ways in which you can start profiting from mobile advertising today.

Make the Most of Mobile Advertising Now

The first thing businesses should do, is optimize their existing web page to be mobile friendly. Business owners should aim for a site with a responsive and clutter free design that scales well for screen sizes on different devices.

Search engine optimization will also help with mobile advertising, and online advertising in general. By ranking better in search engines, businesses have more chance to make it to the top pages for their search terms. Mobile customers are even less likely to venture beyond the top two search pages so a high ranking is critical for mobile focused advertising. SEO practices can also get companies noticed with mapping services like Google Maps, giving customers even more ways to find them.

Paid ad platforms are also an option for businesses who really want to push their products. There are plenty of platforms to choose from including mobile heavy services like Google and Facebook, as well as established communities like Jumptap and Foursquare. Using traditional Display Ads for mobile marketing is another great opportunity.

Business owners should also aim for native advertising. This concerns advertising in places that are more relevant to the products being advertised, increasing the chances of engaging a receptive audience.

The Future is coming. Be a part of it.

There’s never been a better time to get involved with mobile advertising. IBISWorlds prepared a research report that revealed an advertising future where geo-location plays a big part. Advertisers will soon be able to push content and promotions to consumers at the most convenient moment, where they are most likely to engage.

Getting in early means you’ll have a foothold on your market. As the mobile market grows, so does your opportunity for advertising. It’s time to get on board, or get left behind.

Google Hummingbird, Google Penguin 2.1, Google Encrypted Search Explained

Written by Todd McPartlin on . Posted in Blog, Industry News

Todd McPartlin founder of iMarketing Leader and author of “Automation Domination: A Business Owner’s Guide To Dominating Your Market Online” explains the recent changes by Google.

 

 

Transcript of The Future Of Online Marketing

The Future of 
Online Marketing

Google Hummingbird
What is Hummingbird?
Launched late Aug 2013 announcement almost 1 month later
Entirely new algorithm
Over 200+ ranking factors
Main focus is on answering longer, complex queries

Penguin 2.1 Highlights
Continues to target over optimization – even more aggressive
Removes authority of sites that are penalized, thus potentially lowering ranking if your site is using a backlink from it
What To Do?
Install
Google Webmaster Tools
Bing Webmaster Tools
Use 3rd Party Analytics
Create Content Silos
Answering The Question
Checking Flights
Knowledge Graph
Answering questions w/o leaving search
Understands the intent of the query and context of all pages in their index
Football scores
Penguin 2.1
Announced on Oct. 4th
What to Do?
Loss In Traffic
10% – 20% (Don’t Panic)
50%+ (In Penalty Zone)
Create content diversity
Videos
Images
Press Releases
Social Signals
What To Do?
Answer questions that your clients or customer might have
Don’t focus on keywords – rather focus on providing value
Content, Content, Content
Major Google Changes
Hummingbird
Penguin 2.1
Encrypted Search
Google rolls out encrypted search
Google Analytics Disappearing?
Protecting Privacy or Driving PPC Revenue?
Keyword Tracking gone by Dec 1
Building complete packages only
Our Services
Video, Press Releases, Content
Less focus on keywords
Paid Search
More Diverse Content Than Ever
For More Information
Contact Us
www.imarketingleader.com
979-314-7213