3 Reasons Your Local Listing in College Station Needs to Be On Point

Written by Todd McPartlin on . Posted in Blog, Local Listings

Why the right information in your local listing in College Station is critical

Local listings are search engine results that are reserved for local businesses. These are extremely important to your local business. Your local listing in College Station lets people know who you are, where you are and what you do. But it’s not just a business name and phone number like in the old Yellow Pages days.

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Here are 3 reasons your local listings in College Station needs to be on point:

1. Search Local, Find Local

Google is the most used search engine, as we all know. But that can be of benefit when it comes to local listings in College Station. There are 3 things Google uses when someone searches for a local business.

  • Relevance
  • Prominence
  • Distance

These factors in determining search results are why your local listing in College Station needs to have accurate information. The wrong address or wrong business description can send your business right out of the search results when someone is checking in the local listings.

2. Local Listing = Local Visibility

In order to optimize your local visibility through local listings, your listing better be right on. When people are searching for products and services, more than a third of the time they include local intent, including city, state or zip code. Even if your business is brick and mortar and not online sales, more than 50% of those customers search for your business online first. Your local listing in College Station is going to bring new customers to your business as well as help current customers find you again.

3. On-Point Information

There are 4 areas of information that must be correct in your local listing.

  1. Business name
  2. Contact information (address, phone, fax, email and website)
  3. General information including hours of operation and payments accepted
  4. Business specific information such as services provided, products available, and even brands that you specialize in

It’s easy to see that if any of your local listing information in College Station is incorrect, your customers either won’t be able to find you or will get frustrated and will move on to someone else.

Getting your local listing is only the start. Be sure to claim your free copy of my book and find out more about generating business leads online. 

Have Your Local Listing in College Station? If Not, Here’s Why You’re Off the Map

Written by Todd McPartlin on . Posted in Blog, Local Listings

Want a Local Listing? College Station Spots Are Up for Grabs

So you’ve failed in landing a local listing; College Station competition is starting to heat up. Don’t continue to put this on the back burner. Seek the help you need to secure online listings for your area. If not, you may keep making the same mistakes.

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Stop Ignoring Location

You have less competition in College Station than in Taiwan, but how would your readers know? Do they have to go to the contact page to realize where you’re located? If so, something has to change now. Get to work localizing your site copy.

Stop Ignoring Local Contacts

Successful webmasters know the importance of backlinks. You need to connect with other local businesses. Prove to the Google robots why you should come up in results when someone searches for your town. Connect online with other local businesses. Guest posts, web comments, Facebook and Twitter shares and likes and shared YouTube videos are all excellent ways to piggyback on someone else’s existing online success.