Why the right information in your local listing in College Station is critical
Local listings are search engine results that are reserved for local businesses. These are extremely important to your local business. Your local listing in College Station lets people know who you are, where you are and what you do. But it’s not just a business name and phone number like in the old Yellow Pages days.
Here are 3 reasons your local listings in College Station needs to be on point:
1. Search Local, Find Local
Google is the most used search engine, as we all know. But that can be of benefit when it comes to local listings in College Station. There are 3 things Google uses when someone searches for a local business.
These factors in determining search results are why your local listing in College Station needs to have accurate information. The wrong address or wrong business description can send your business right out of the search results when someone is checking in the local listings.
2. Local Listing = Local Visibility
In order to optimize your local visibility through local listings, your listing better be right on. When people are searching for products and services, more than a third of the time they include local intent, including city, state or zip code. Even if your business is brick and mortar and not online sales, more than 50% of those customers search for your business online first. Your local listing in College Station is going to bring new customers to your business as well as help current customers find you again.
3. On-Point Information
There are 4 areas of information that must be correct in your local listing.
- Business name
- Contact information (address, phone, fax, email and website)
- General information including hours of operation and payments accepted
- Business specific information such as services provided, products available, and even brands that you specialize in
It’s easy to see that if any of your local listing information in College Station is incorrect, your customers either won’t be able to find you or will get frustrated and will move on to someone else.
Getting your local listing is only the start. Be sure to claim your free copy of my book and find out more about generating business leads online.