Buyer Keywords vs Do It Yourself Keywords

Written by Todd McPartlin on . Posted in Blog

Buyer-Keywords

Search Engine Optimization, also known as, SEO can be a very complex.  

SEO can also greatly vary in price and comparison when looking at companies that offer SEO services.  

One main difference I have found is the keywords chosen.  

As a small business you need to be concern with what are referred to as “buyer keywords” and not “do it yourself keywords”.

Benefits Of Using Local SEO

Written by Todd McPartlin on . Posted in Blog

local-seo

Marketing your business online is a very difficult job. However, this is made easier with the help of search engine optimization, or what is more commonly known as SEO. Competition on the World Wide Web is very strong. Each vendor has to find an effective strategy to get his or her business known online and not only that, it is extremely important to stay there for a long time.

With SEO strategies becoming so popular today, it is useful to hire the services of a “local SEO expert” to dominate your local competition.  A local SEO expert will help you develop a custom guide for your business.  These experts have access to local SEO tools that are not readily available to most people.  Using a local SEO guide will allow you to focus on what you do best and leave online marketing to the Internet experts.

This is a type of search engine optimization that is great if you target audience is in your own locality or in other words, when the geographic location is an important factor you should focus on local SEO.

Anatomy Of An Effective Lead Generation Page

Written by Todd McPartlin on . Posted in Blog

leadgen-exampleSM

What makes up an effective lead generation page?

Before I get into the specifics of a lead generation page, I think that we should start with a definition.

lead generation page is a single website page used to convert visitors into prospects.  This is done through several key design elements on the page to “convince” the visitor to take action.  Action can be click a button, fill out a form, email you or call you.

Now let’s take a look at a lead generation page example

Mobile Responsive Website

Written by Todd McPartlin on . Posted in Blog

mobile-responsive

If you are a small business owner and not a techie like me you might be asking “What the heck is a mobile responsive website and why should I care?”.

So let’s first start with a definition

mobile responsive website is a web design approach aimed at crafting sites to provide an optimal viewing experience– easy reading and navigation with a minimum resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones.)

– Wikipedia

The iMarketing Leader Difference

Written by Todd McPartlin on . Posted in Blog

Attention Small Business Owners… Are you tired of getting the calls from SEO companies claiming they can get you on the first page of Google for $100?  If so please read on…

seo-company

My name is Todd McPartlin and I am the founder ofiMarketing Leader.  We are a local online marketing company based in Bryan, Texas.  Local does not limit us to Bryan, Texas, but refers to the our strategy of helping small local businesses dominate their local market.  One of the many services that we offer is SEO (Search Engine Optimization).  

While SEO has received a bad rap from startup companies, overseas companies and college kids, it is still a vital part to establishing your company and brand online.  Theses companies have made small business owners very skeptical about starting or starting another SEO campaign.  But like most other businesses we need to look past the scammers and find the legitimate companies to work with.