Need a lead magnet to offer?

Written by Todd McPartlin on . Posted in Blog, Promotions

Lead Magnet Strategies to Attract Subscribers and Followers

When you’ve set up your website and you’ve followed all white hat SEO best practices, the next thing you need to do is attract website subscribers or fan page’s followers.

How to start?

Ask yourself, what makes you stay interested at any page you are browsing? Is it the color of the website? Is it the information? Most of the time, you arrive at the website because you saw an interesting post, right? It may be an Instagram photo or a coupon code you’ve have wanted to get. Basically, there are two reasons visitors come and visit your website – one is interest and the other is need.

When you are interested to learn more about how to cook, you would naturally be looking for videos or recipes, right? If you need a discount on an item you wanted to buy, you would probably be looking for discount coupons. These are the strategies website owners pursue in order to get followers and subscribers.

You can use:

Videos. Depending on what your business is offering, you can upload a video of it to your YouTube account and embed the link to your website. For instance, you offer plumbing services. You can upload unique videos on the types of plumbing services your business offers. This way, you are not only providing information, but also generating an organic audience that would share and follow your page. It’s customary for users to share the videos they watched on social media when they find it interesting, helpful and sometimes comical.

Simple and easy to understand infographics. Want to show the difference between a professional and a duly licensed electrician and unlicensed one? Use a simple, yet enticing infographic. You want to advertise your company’s services in ensuring industrial safety? Use an infographic that comically depicts someone getting injured at work. You can post that infographic in your business blog or a blog hosting page that directs a link to your page.

Downloadable Forms. Do you assist individuals with processing documents? Are you in the logistics industry? Do you use forms for your business? Why not upload them to your website so potential customers will find and use them. It is seldom that customers find the forms they need by searching on the internet. You get the advantage if you upload them to your website.

Social Media Accounts. Don’t have social media accounts? It’s high time you have one. Build a pool of interested followers on Facebook, Twitter, LinkedIn and Google Plus. You can share the recent blog posts from your website to these social media accounts so potential customers can find you.

Discount Coupons. Managing a travel business? One effective strategy in increasing consumers is by posting the discount coupons in your website. You can also share such coupons on social media networks to increase leads.

What do these lead magnets do? They entice visitors and customers to go and visit your site. Once you’ve arouse audience interest with these strategies, you then generate natural and organic leads.

 

5 Ideas For Your Irresistible Offer

Written by Todd McPartlin on . Posted in Blog, Content Marketing, Promotions, Web Design

Latest Practices in Creating a Freebie as a Giveaway

Making site visitors sign up for your emails requires more than just good looks. Ethical bribery is now an order. This is a process of delivering a freebie or a giveaway as a tempting incentive, so that your target individual can be part of your e-mail list.

Most online entrepreneurs decide to give away a restructured eBook that has PLR or private label rights. What they do not know is that many issues spring up with this move. PLR eBooks seem to put down your business image before you even start the ball rolling. The content of most of these eBooks is usually outdated and not useful. With this type of information, visitors often see you less than how you present yourself as a business. Another negative attribute of PLR eBooks is that they are not attractive enough.

Why Do You Have to Give Away Freebies?

Giving away a freebie or free stuff is always an irresistible offer. If done right, you will have the edge  as a small business owner. Here are some of the reasons why freebies can make it happen for your small start up:

  • It creates buzz. News travels fast. Posts about your freebies can easily travel through social networks. If you offer free drinks or food at your bar, guests will surely sign up and make plans with friends to get together. People pay attention once a friend tells them about a local business that gives away free things.
  • It makes visitors try your services or products without taking a great risk. If an item or service is given without commitment, consumers tend to try it more often. Trial offers, free samples, or free passes work like a charm for small businesses. If the consumer likes it, then you will be sought after next time.
  • It makes the customers stay and buy. Every consumer has the choice to leave or disappear, once you hand the freebie. If you entice the consumers correctly, you will have them spending on your company. Giving freebies most certainly make buyers check out your products and services. If they like the rest of the items, they just might add them into their cart before they check out.

How to Come Up with the Right Freebie

  • Making podcasts. Many consumers listen to podcasts as they do their daily activities. Podcasts are portable and easy to make.
  • Making videos. This can be a perfect and lively way to introduce your company and overall business. Just make sure that it is meant for your target audience and that it can be shared. Today nearly 90% of all Internet traffic is videos!
  • Making eBooks. See to it that your eBook concerns your business  and clients. It should have original, relevant, and valuable content. Make sure that you review the content often and update it.
  • Hosting Webinars. A content-based webinar introduces your company and will surely haul in many opt-ins for email subscriptions.
  • Making E-courses. Mini E-courses can pre-sell your products and services to your target audience very easily.

Take note that when a freebie is presented it is always an irresistible offer to consumers. You can never go wrong if you create your freebie the right way.