You Need Referrals. Here’s Why

Written by Todd McPartlin on . Posted in Blog, Referral, Reputation Marketing, Social Media

In online marketing, ads are good, but referrals are better.

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If you could grow your business through referrals alone, how simple would your online marketing plan be? Though you need more than referrals to get people to your business and to get them to become customers, referrals are still critical to the growth and success of your business. You need referrals. Here’s why.

The Benefits of Referrals

Referrals from satisfied customers are one of the most cost effective ways to promote your products or services. Not only that, when a customer finds you through a referral from a friend or from a positive review or rating, they come to you with a certain amount of trust. So getting those positive referrals is key to getting more people in the door. They say when a customer is happy, they tell a friend. When they’re unhappy they tell 10 friends. So there needs to be a proactive approach to generating positive referrals through online marketing. 

3 Ways Resell and Value Go Hand-In-Hand

Written by Todd McPartlin on . Posted in Blog, Reputation Marketing, Social Media

Up-sell and resell! It’s how to add value to online marketing.

Greed

Business owners love customers! But even better are repeat customers. But how do we add lifetime value to them and their business? Through resell. Resell is the third R in the four R’s of the online marketing framework. And it goes hand-in-hand with value. Here’s how.

1. Resell. Literally.

Reselling the same product or service to existing customers adds value to them as customers. It extends their customer lifecycle. They buy more of the same thing, and that’s good. Return business is awesome. How do we add more?

Why Reputation Is More Important Than Ever

Written by Todd McPartlin on . Posted in Blog, Reputation Marketing

Online marketing research has proven that’s it’s never been easier for people to share how they feel about your business.

What Are They Saying About You Online Reputation Website

In real estate it’s location, location, location. In online marketing it’s reputation, reputation, reputation. And some other factors too. But your online reputation is a huge and driving force in whether or not people will give you their business. There are four R’s in a basic online marketing framework and the first one is Reputation. It’s the first level because it’s more important than ever.

When you are looking for something you need, a product or service, and you don’t know where to go, what’s the first thing you do?

You probably Google it.

Popularity Contest? You Bet! Understanding the Importance of Reputation to Your College Station SEO

Written by Todd McPartlin on . Posted in Blog, Reputation Marketing

If you’re running a business it’s important to understand how your reputation affects your College Station SEO

reputation-marketing-college-station-seo-1Online reputation marketing. That’s a fancy term! But what it really means is simple: do your customers like you and would they recommend you? Your online reputation is not just a nice-to-have, it’s a need-to-have. Let’s face it, the Internet has become a bit of a popularity contest, so it’s vital to understand the importance of reputation to your College Station SEO.

 

Your Reputation Online

When your business has an online presence, your search engine rankings are critical to the amount of traffic you’re going to see come through your site. The other important factor that is second only to search engine rankings is your online reputation, which is determined by feedback on review sites and directories. That’s where your customers and potential customers are going to find information on your business. Have you ever searched for a local business and found information on a review site? If that information was negative, it’s likely you skipped down the search results to another business. But if it was positive, it is significantly more likely you became a customer.

How Reputation Relates to Sales

There have been studies that show that at least 50% of consumers who are shopping online spend most of their time looking for information on a product they are interested in buying. Whether it’s information on the product or the seller, that’s a lot of time that they could be finding out how amazing people think your business is. Your College Station SEO campaign is working great if it puts you at the top of the search rankings, but if the results lead your potential traffic down a path of bad reviews and lack of information, it doesn’t matter if you’re number one on the list. They are going to move on. If your reputation online is positive, then your SEO plan and your reputation will work hand-in-hand to increase your site traffic, and in turn, increase your sales.

So now that you know how important reputation is in relation to your search engine rankings, what’s the next step? To find out more about College Station SEO and reputation marketing, check out iMarketing Leader now and take a look at what I can do to get you where you need to be. And while you’re here, download your FREE copy of my book (now on Amazon) right here: http://imarketingleader.com