The 9 Best Social Media Tools

Written by Todd McPartlin on . Posted in Blog, Social Media

Figuring out what works well to enhance social marketing is not easy. It is incredibly time consuming to manage several different tasks from blogging to marketing and advertising. Social media tools can help simplify your job. However, it is often tricky to choose which among the various social media tools can meet your needs. Oftentimes it’s a good idea to try a few of them, but you can also take a cue from social media mavens when it comes to the best tools that can fast track your job.

Take a look at these 9 hottest social media tools recommended for use by the pros.

1. Tweetdeck – An excellent tool that covers your basic Twitter needs, Tweetdeck is ideal for beginners who are just navigating through messaging. The one “deck” feature makes it easier to see the ongoing online interactions at a glance.

2. SharedCount – If you want to get quick information about your website’s social influence SharedCount is a nice little social media tool to provide you with accurate snap shot. The tool tells the number of shares, likes, etc. that in turn give you an idea how your content is performing.

3. TweetReach –The right Twitter tool to help you monitor the status of your tweets, TweetReach provides data on the actual impact and influence of your social media discussions. This social media tool identifies who your followers are so you can target the right people to share and promote your online content.

4. LikeAlyzer – This free Facebook analysis tool has stats and insights to help you measure the potential and success of Facebook pages. By evaluating activities and dialogues, you can explore more possibilities to ensure business success.

5. Klout – Despite its image as one of the most controversial social media tools, Klout is popular for its scoring system that measures your Twitter influence. This tool is a good way to monitor your product based on how it influences people. Using the generated score, you can adjust your posts to your audience’s preferences to boost your engagement rate.

6. Social Mention – This free listening tool is popular among social media enthusiasts for its ability to provide more in-depth data analysis and measure brand influence in terms of audience strength, sentiment, passion and reach. A daily email sent to you documents all the information.

7. IFTTT –This automation app allows users to do a wide range of activities and connect to more than 90 channels like Facebook, Twitter, Dropbox, Instagram, etc. With IFTTT, users can connect together by creating and sharing conditional statements called “Recipes”.

8. Buffer – Buffer is a social media tool that automatically adds your post at optimal times when it can be reached by more audience. This Twitter tool can be installed as browser extension for Firefox, Safari or Chrome to enable you to tweet anytime.

9. Hootsuite – Hootsuite is a free social media management tool that covers multiple social networks like Twitter, Facebook, WordPress, LinkedIn, Foursquare and Google+ Pages, in one convenient dashboard. It provides weekly analytics reports with superb team management facility ideal for social media accounts with several administrators

The pros have spoken. Check out which social media tool is a good fit for your needs.

Why Should You Market On Instagram?

Written by Todd McPartlin on . Posted in Blog, Social Media

Instagram is a social networking site that has been used mostly for posting pictures. The truth is, Instagram marketing can also provide the critical push that turns a viewer into a buyer. 

Here’s how you can make Instagram work for you.

• Use Instagram to let people get to know you. A primary requirement for this is to build a really good profile. Of course, you need to avoid creating a profile that bores other users. It’s important to avoid building an egotistical profile as well. Create a profile that brings out your strong points and what your business has to offer.

Why Does Your Business Need To Bother With Twitter?

Written by Todd McPartlin on . Posted in Blog, Social Media

Twitter is a valuable marketing avenue that many small businesses fail to take advantage of today. Some neglect to explore its usefulness as a business tool because it seems like something people use mainly on a social level. This is a pity because twitter marketing can do a lot to boost your business.

All About Twitter Marketing

A recent case study suggests that Twitter ads may be more successful than ads posted on other social networking sites. Ads posted on Twitter, referred to as Promoted Tweets, seem to be more successful in generating leads.

A similar survey suggests that Twitter is better able to get messages across, and it also promotes brands more effectively. Twitter also helps audiences build more favorable perceptions about brands, and even encourages people to make a purchase.

Have you heard of Triberr?

Written by Todd McPartlin on . Posted in Blog, Reach, Resell, Social Media, Training

Everything Essential About Triberr

Triberr is definitely an option for you if you want to generate more user engagement and traffic with the use of your business blog.  Triberr is where bloggers congregate. It’s a social network where bloggers of every sort find other bloggers who come up with content in the same area. When they join together, they form tribes. Each time a new blog post is written, it is automatically shared in your own group. The bloggers in your group share it and comment on it via their personal social networking sites. Triberr also comes up with a feed for easier web content distribution.

Triberr’s Attractive Aspects

Ten Compelling Arguments for Marketing with Pinterest

Written by Todd McPartlin on . Posted in Blog, Social Media

Social media site, Pinterest, may have had some humble beginnings, but it has risen in ranks to be one of the most popular sites on the Web. What started as a simple “wall” where you could post a couple of photos, has now become the perfect place to promote ideas, products and businesses. For those interested in boosting marketing sales, there are several convincing reasons to make use of the expanding site:

  1. Social Media sites receive traffic. Facebook sees an impressive thirty-seven percent of E-commerce’s traffic.  As impressive as that is, that number is surpassed by Pinterest’s percentage of forty-one!
  2. Pinterest is a hot spot. The media site continues to grow in popularity. It has rapidly become the 16th most frequented site in the U. S.
  3. The website offers trusted Information from a trusted source. Research shows that 81 percent of the women who use the internet consider Pinterest to be a trustworthy site in which to gain information.
  4. Pinterest’s bounce rates are lower than other sites. Visitors stop by Pinterest, and stick around about four and a half times longer than they do when they drop in on LinkedIn.
  5. The media site’s re-posted pins circulate interest. Eight out of ten posts on Pinterest will be pinned again leading to those pin’s potential to “go viral”.  Re-pins draw continual attention to the subject of the pin.
  6. Pinterest users respond well to incentives. A group of mothers were asked if they would be interested in specific rewards and deals in exchange for “liking” or “following” a brand posted on Pinterest. Fifty percent agree.
  7. Pinterest visitors are shoppers. According to statistics almost fifty percent of those that make purchases online have been persuaded by Pinterest’s recommendations to make those purchases.
  8. Individuals with disposable incomes are attracted to Pinterest. The majority of the site’s visitors are prospering. The average annual income of these users is over $100,000.
  9. Retailers recognize the site’s potential. Nine out of ten internet specialty retailers in the U. S. use Pinterest, an eleven percent increase from 2012.
  10. There is the potential to increase cash flow with Pinterest. Facebook users following information leading them to a business’s site, spent an average of $40 while those following Pinterest leads, were willing to part with $80.

Marketers looking for new customers should not overlook any of the internet’s resources. Pinterest is one of the most effective ways, on line, to get the word out about a new or existing marketing industry or organization.