You Need Referrals. Here’s Why

Written by Todd McPartlin on . Posted in Blog, Referral, Reputation Marketing, Social Media

In online marketing, ads are good, but referrals are better.

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If you could grow your business through referrals alone, how simple would your online marketing plan be? Though you need more than referrals to get people to your business and to get them to become customers, referrals are still critical to the growth and success of your business. You need referrals. Here’s why.

The Benefits of Referrals

Referrals from satisfied customers are one of the most cost effective ways to promote your products or services. Not only that, when a customer finds you through a referral from a friend or from a positive review or rating, they come to you with a certain amount of trust. So getting those positive referrals is key to getting more people in the door. They say when a customer is happy, they tell a friend. When they’re unhappy they tell 10 friends. So there needs to be a proactive approach to generating positive referrals through online marketing. 

3 Ways Resell and Value Go Hand-In-Hand

Written by Todd McPartlin on . Posted in Blog, Reputation Marketing, Social Media

Up-sell and resell! It’s how to add value to online marketing.


Business owners love customers! But even better are repeat customers. But how do we add lifetime value to them and their business? Through resell. Resell is the third R in the four R’s of the online marketing framework. And it goes hand-in-hand with value. Here’s how.

1. Resell. Literally.

Reselling the same product or service to existing customers adds value to them as customers. It extends their customer lifecycle. They buy more of the same thing, and that’s good. Return business is awesome. How do we add more?

Top 2 Social Media Tips from a College Station SEO Firm

Written by Todd McPartlin on . Posted in Blog, Social Media

The Best College Station SEO Advice Online

College Station SEO companies don’t often give their secrets away for free. There’s a surge in local advertising online, however, and too many businesses are being beaten by companies from outside the area. Thankfully, it’s not difficult to land a first page result in search engines when you follow these two simple tips:

 1. Take a Local Focus

 Every business with an offline presence should aim to be listed in four important resources on the web:social-media-college-station

  •  Google Places
  • Facebook Places
  • Bing Local, and
  • Four Square

These are the most popular methods consumers in College Station are using when they need solutions to daily problems. “Where should I buy my wedding dress?” “What movies are playing?” “Who has Chinese food?” These are the types of questions people are asking online, and these four site are delivering the answers. Be one of the options.