Mobile phones make the internet accessible from just about any location. We can keep in touch with friends, family and business associates. We can research topics and find current information. For even more convenience, we can shop for nearly anything online. Mobile marketing is becoming more and more prevalent. Research shows that almost 70 percent of online browsers who use a mobile device to visit a website, will prefer to continue to shop with the device, instead of using a PC. The same studies reveal that users who run across a site that is not designed to be easily viewed and navigated with a mobile phone, will quickly move on to one that is.
7 steps to get more from your mobile site:
- To be certain that your users are arriving at your site’s mobile version, make the best use of redirects.
- Use all the tools available to you, such as your analytics account. Do some research to determine what devices viewers are using to visit your site. Spend some time on each device, tablets and smartphones, to experience appearances and functionality for yourself.
- Keep in mind that using Flash should not really even be a consideration, since Flash and IPhones are not compatible, and using Flash for Androids is nearly a thing of the past.
- Avoid adding pop-up ads. These will bring the site’s load times to a crawl and will drive visitors away from their goal, resulting in a loss of interest. You may also need to reconsider whether you should continue running your currant ads.
- Set up a HTML5 player to display video clips. Each video should be responsive, allowing them to adjust to the size of the mobile screen they will be viewed on.
- Remember that pages burdened with images can take more time to load. Images should be used wisely and strategically. They attract attention, yes, but if it takes too long for them to render, they are not going to be viewed if your user gets impatient, loses interest, and moves on.
- Keep your titles, sub titles, and written content direct and concise. Our schedules are all very busy, and we very often do not have time to spend reading a lengthy script to glean the information we need.