How To Expand Your Company’s Brand Through Online Marketing

Written by Todd McPartlin on . Posted in Blog, Branding, Training

Fueling Digital Marketing for an Optimized Brand

Do you want your products leaping off the shelf, get people talking about your brand or your sales growing? If these are your clear goals, you need to focus on connecting your brand to specific visual and verbal elements eliciting recognition from your target audiences. This is not an easy goal to achieve; you need brand optimization. This is not cheap in this digital age either. You need to have an adequate marketing budget to optimize your brand.

Digital marketing is all too important if you want to enjoy a growing business, an expanding brand and increasing profits. The whole world has moved online, including your target market and your loyal patrons. You need to get your business there or you lose them to more digitalized competitors. 

Get Yourself Found

You heard of SEO (Search Engine Optimization). This is how you can get your company brand and products found on the vast Internet. With about 91 percent of your target market using the search engines, you can lose them if your website ranks poorly in the SERP (search engine results page). SEO can drive traffic and leads to your site. This is why about 94 percent of businesses spend on it. 

Take a Share in the Local Search

If you want customers in the local area buying from you, they need to see you on their laptops, and better yet, on smartphones and tablets. You will be surprised at the incredible quantum leap that local search has made from 1 billion to 4 billion in just 7 years (2007 to 2013). That’s an unbelievable 300 percent growth. Get a share of that pie by getting your website optimized for mobile commerce.

Mobile Commerce Needs a Responsive Site

With the amazing growth of mobile commerce, make sure you don’t just have a version for mobile marketing. It is also important to make sure its design is responsive. This means your audience can see everything clearly on their small mobile screens and the pages are loading fast enough so customers need not wait.   

Optimizing Social Media Channels

If you want to reach your target market inexpensively and in real time, use social media effectively. Managing social accounts can take so much time, but it is one digital strategy you can’t afford to leave out. Make your brand strong by optimizing your social media channels.

Get Capable Hands to Help You

Digital strategies are not so easy to do for marketers who are not technologically savvy. The solution is not to stick to traditional marketing methods or to ignore digital strategies. The technique is to combine the best practices of both and get professionals to help you. Even if you are savvy, you just have no time to do everything. 

Aim for Competitive Advantage

If you just realized you need a strategic online presence, you need to work harder to catch up with your competitors. You can’t afford to do trial and error; you need a site that is responsive. Decide on your marketing budget, hire professionals with an exceptional track record and focus on growing your business.

Fuel Digital Strategies with Adequate Marketing Budget

Most online (and offline) marketers are increasing their marketing budget to bolster digital marketing efforts. Be guided by recent surveys and reports to know the trends and so you can allocate your earnings and investments smartly. 

How Much to Allocate in Digital Marketing

It is most important to set aside part of your earnings to continue to subsidize digital marketing campaigns and innovations. Startups need 20 to 30 percent of their projected income infused into the business to power its digital marketing. 

Harness your digital marketing budget wisely by hiring professionals who understand online marketing and brand optimization better. Don’t waste money; use it to cause a stir and make a big impact generating more responses and results from your target audience.

 

Have you heard of Triberr?

Written by Todd McPartlin on . Posted in Blog, Reach, Resell, Social Media, Training

Everything Essential About Triberr

Triberr is definitely an option for you if you want to generate more user engagement and traffic with the use of your business blog.  Triberr is where bloggers congregate. It’s a social network where bloggers of every sort find other bloggers who come up with content in the same area. When they join together, they form tribes. Each time a new blog post is written, it is automatically shared in your own group. The bloggers in your group share it and comment on it via their personal social networking sites. Triberr also comes up with a feed for easier web content distribution.

Triberr’s Attractive Aspects

Mobile Marketing Doesn’t Matter? Think Again

Written by Todd McPartlin on . Posted in Blog, Reach, Training, Web Design

The Significance of Mobile Marketing

Generally, mobile marketing is seen as a mandatory strategy for every business. Yet, most local businesses still haven’t started using it. There is a large amount of opportunity waiting for local business owners. They just have to realize this fact. Mobile activity offers this and they should take advantage of it. There is a purpose to having the latest mobile gadgets. These enable consumers and business owners to connect and understand each other more.

You should consider and strengthen your mobile presence. Your local business has to have a strong mobile presence. A large number of consumers search online for local products and services. A significant number of these consumers make use of their mobile devices.  Online stores are accessed all the time, turning web visitors into buyers with the use of smart phones and tablets.

Ways to Make the Most out of Mobile Marketing

Top 5 SEO Tactics That No Longer Work in 2014

Written by Todd McPartlin on . Posted in Blog, Reach, Training

6 SEO Tactics You Need to Quit Using

Through the years many SEO tactics have been developed by content writers and bloggers in an effort to drive traffic into their web pages. For the longest time, these strategies worked, but with the new algorithms that crawl through the web using them could be disastrous. If you have been using these tactics, you need to quit doing so immediately or risk being thrown into the abysmal bottom of search engine results pages (SERPs).

1. Keyword stuffing – It’s a wonder that this practice ever saw the light of day even without Panda and Penguin making their rounds. Ideally, the number of times a keyword is used should not exceed four or five times in a 500-word article. If you fill your article with keywords, the search engines will notice and you will be penalized with low ranking.

2. Writing “thin” articles – No longer is it possible to feature a 250 to 350 word article with a catchy title and enough keywords to bring in some readers via the search engines. If you go through the pages that manage to get into the first pages of search engines, you will find that these articles will usually contain 500 to 600 words, they usually have something valuable to say. Site pages and main blogs are now expected to present quality articles that are long enough to contain real substance. Micro-content needs to be positioned in FaceBook, Twitter, LinkedIn or Tumblr instead.

3. Articles that come from spinning – It is no longer possible to make the front pages of search engine results pages (SERPs) by just rehashing old articles and putting the keywords. Make sure that your content gives your visitors exactly what they have been led to think they will find; otherwise you will have too many people clicking away after a glance.

4. Filling up your site with links – When your site becomes a link-building battlefield its quality will suffer. Links are supposed to make up a logical and relevant network that are part of the page because it will benefit your readers – not SEO rankings. A sure sign that you are playing with links is when there is a site link to each page in your articles. Be forewarned: Google is fast becoming skilled at unearthing link wheels!

5. Bypassing social media – There was a time when web sites stood independently from social media. This is no longer true; successful websites and posts are those are shared in various social networking sites. Social media has become a strong pathway to good readership. A site is greatly helped by number of likes a shared article gets.

With the sophisticated algorithms that roam the internet today, the old SEO tactics no longer work. However, those old tricks were never the answer to sustainable ranking anyway; the only way to get there is by first of all making sure you have original and valuable content. When your content is good, all you need to do is follow certain SEO guidelines to make sure your page gets to your readers.

Happy ranking!

5 Call to Action Mistakes to Avoid If You Want Website Conversions

Written by Todd McPartlin on . Posted in Blog, Foundation, Training, Website

You tried every trick in the book to get visitors to your pages – optimized landing pages, relevant and great content, usable pages and website design, and great products/services. The metrics reflect a steadily improving trend any webmaster would be happy about. A lot of potential visitors come to your site, but most seem to go without a conversion. What seems to be the missing link? Check the CTA or call to action. Remember smart sales copies can only be as great as their compelling and strategically placed CTA?

The Calls to Action are like gatekeepers of the landing pages in your website. They jump out to page visitors once they decide to drop by and stay long enough to appreciate the value of your product/service. They are crucial in website conversions of mere visitors to patronizing or buying clients. If you are regularly monitoring your site metrics, you need to re-evaluate your CTA when despite having high traffic, there is low conversion.

There are five common call-to-action mistakes that you can be doing in your landing pages. 

1. Missing CTA. If your call to action is nowhere to be found, or placed right where it goes unnoticed, it is not serving its purpose. A “Buy Now” button is not the same as a call to action; CTAs are more than that. These are compelling statements that grab visitors’ attention. There are many selling sites, unfortunately, that have nothing close to a functional CTA. Check yours.

2. Weak request for the sale. To convince buyers that your product/service can solve their problem, you need to believe it too. That is felt by your target market when you confidently request the sale. Despite the confident stance, you cannot just jump the gun on them. Guide them through the process for them to appreciate the features and benefits of the product/service before guiding them to eventual purchase.

3. Too many options. If you don’t want to overwhelm your potential buyers, don’t overwhelm them with too many calls-to-action. Putting in several CTAs is tantamount to pressure selling, which you don’t want to do. All it takes is a single, effective and focused call to action to convert better.

4. Feeble social proof. Credibility is something you want to build and flaunt around in the marketplace. Who is using your brand or label? Are there great reviews and comments about your product/service from satisfied customers? They make great trimmings to your call to action; surround your CTA with them. Customers will feel confident clicking the “Buy Now” button with that reinforcement.

5. A CTA that’s invisible. Calls to action are meant to be seen. Whether it is a visual or text CTA, it must pop out. For that to happen, it has to be cleverly integrated and blended in the website design. Make it big, bold and right up there in the page where it seizes attention. If you fail to do this, your visitors will leave your page without seeing the CTA or taking the action do you want them to make.

Visit your own website now and check if any of these call-to-action mistakes are standing in the way of website conversions. Ask the help of some friends. If they say they are not seeing the benefits and the next steps connected with your CTA, you know your clients won’t either.