The importance of content marketing in your College Station SEO strategy
Content marketing is the creation of content including articles, guides, videos, news, e-books, case studies, photographs, etc., and sharing that information online for your site visitors. So the primary goal of content marketing is to communicate with customers, right?
Well, yes, but, no.
The primary goal of most content marketing is sales. But content marketing does, if done well, create a sense of community and loyalty with your customers. They will return to your site for information because they trust it. But to get new customers, you need traffic, and for traffic, you need your SEO to be working and you need great content marketing.
SEO vs. Content Marketing
This has been an argument seen a lot lately. Some say SEO is dead and content marketing is the only way to go. The truth is, they work together. They need each other. Your College Station SEO campaign is going to lead people to your site. Your site needs to have strong content for them to stick around. It’s that simple.
If you’re concerned about getting website traffic from your search engine marketing, chances are you haven’t given that much thought to your site content. If people aren’t finding your site, it doesn’t matter what’s on it, right? Well content matters not only to your brand, but also to your rankings.
Creating compelling content can help you jump up in your search engine rankings, but it also creates a sense of expertise in your brand and your industry. Publishing content is almost as important as creating your product and your brand in the first place. Content is about keeping your users engaged and keeping them interested in your site.
Worried about your College Station SEO? Don’t just fret about search engine rankings. Take the time to consider your content marketing. Want to learn more? Check out my site and get great tips on marketing your business online by downloading my FREE book. You can find our content marketing service and other services here.