Explaining Reach in Online Marketing and Why It Matters

Written by Todd McPartlin on . Posted in Blog, SEO

The basics of reach in online marketing.

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When we’re talking about reach in the analytics attached to online marketing what we mean is the total number of different people who have been exposed to your business or advertisement at some point during a specific time period. It’s how many people have had the opportunity to see an ad about your business, though it does not include the number of people who respond to the ad or who click through to your page.

What Is It?

To you as a business owner, reach is the second of the four R’s in the basic online marketing framework that simplifies how you market your business online. It is the way you reach your qualified prospects.

Why Does It Matter?

If you want your business to grow, which is the ultimate goal of most business owners, than you must have new clients or customers. And how do you go about attracting those customers? You must REACH them. In online marketing, your reach is how you get in touch with those potential customers so they know you exist. If they don’t know your company exists, they cannot give you their business.

There are different systems and tools to measure reach so you can tell if your online marketing is successful. Understanding that process and its importance will help you reach those potential customers you need to grow your business. For more information on the tools you can use in your online marketing specifically for reach, contact me today for a free consultation. iMarketing Leader can help guide you through the process and help you reach more people. Call iMarketing Leader today for a free consultation! 979-314-7213.

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