Todd McPartlin founder of iMarketing Leader and author of “Automation Domination: A Business Owner’s Guide To Dominating Your Market Online” explains the recent changes by Google.
Transcript of The Future Of Online Marketing
What is Hummingbird?
Launched late Aug 2013 announcement almost 1 month later
Entirely new algorithm
Over 200+ ranking factors
Main focus is on answering longer, complex queries
Penguin 2.1 Highlights
Continues to target over optimization – even more aggressive
Removes authority of sites that are penalized, thus potentially lowering ranking if your site is using a backlink from it
What To Do?
Google Webmaster Tools
Bing Webmaster Tools
Use 3rd Party Analytics
Create Content Silos
Answering The Question
Answering questions w/o leaving search
Understands the intent of the query and context of all pages in their index
Announced on Oct. 4th
What to Do?
Loss In Traffic
10% – 20% (Don’t Panic)
50%+ (In Penalty Zone)
Create content diversity
What To Do?
Answer questions that your clients or customer might have
Don’t focus on keywords – rather focus on providing value
Content, Content, Content
Major Google Changes
Google rolls out encrypted search
Google Analytics Disappearing?
Protecting Privacy or Driving PPC Revenue?
Keyword Tracking gone by Dec 1
Building complete packages only
Video, Press Releases, Content
Less focus on keywords
More Diverse Content Than Ever
For More Information
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