Popularity Contest? You Bet! Understanding the Importance of Reputation to Your College Station SEO

Written by Todd McPartlin on . Posted in Blog, Reputation Marketing

If you’re running a business it’s important to understand how your reputation affects your College Station SEO

reputation-marketing-college-station-seo-1Online reputation marketing. That’s a fancy term! But what it really means is simple: do your customers like you and would they recommend you? Your online reputation is not just a nice-to-have, it’s a need-to-have. Let’s face it, the Internet has become a bit of a popularity contest, so it’s vital to understand the importance of reputation to your College Station SEO.


Your Reputation Online

When your business has an online presence, your search engine rankings are critical to the amount of traffic you’re going to see come through your site. The other important factor that is second only to search engine rankings is your online reputation, which is determined by feedback on review sites and directories. That’s where your customers and potential customers are going to find information on your business. Have you ever searched for a local business and found information on a review site? If that information was negative, it’s likely you skipped down the search results to another business. But if it was positive, it is significantly more likely you became a customer.

How Reputation Relates to Sales

There have been studies that show that at least 50% of consumers who are shopping online spend most of their time looking for information on a product they are interested in buying. Whether it’s information on the product or the seller, that’s a lot of time that they could be finding out how amazing people think your business is. Your College Station SEO campaign is working great if it puts you at the top of the search rankings, but if the results lead your potential traffic down a path of bad reviews and lack of information, it doesn’t matter if you’re number one on the list. They are going to move on. If your reputation online is positive, then your SEO plan and your reputation will work hand-in-hand to increase your site traffic, and in turn, increase your sales.

So now that you know how important reputation is in relation to your search engine rankings, what’s the next step? To find out more about College Station SEO and reputation marketing, check out iMarketing Leader now and take a look at what I can do to get you where you need to be. And while you’re here, download your FREE copy of my book (now on Amazon) right here: http://imarketingleader.com

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