Reputation Marketing and the Importance of Building a 5 Star Reputation
How can reputation marketing impact your bottom line?
Reputation equals positive brand awareness. It’s the positive views your customers and potential customers have toward your business and about your products and services. So it’s easy to see why reputation marketing is so important to building a 5 star reputation.
Nowadays your reputation can be built up or torn down in a matter of minutes with bad reviews and negative customer feedback. Surveys have shown that nearly 75% of online customers will choose a company based on customer feedback, experiences and reviews. That’s one of the reasons why reputation marketing is so important. When 3/4 of your potential customers will decide whether or not to use your product or service based on information available with a quick Google search, you have to have your reputation ducks in a row.
Build Your Line of Defense
Reputation marketing is you best line of defense against negative online content. With nearly all online consumers doing research on a business, brand or product before purchasing online, if you choose to back-burner your reputation marketing you are doing your business a great disservice. The biggest keys to managing your reputation marketing plan are search engine rankings, social media presence, and positive reviews. Without these you really don’t have an online reputation marketing plan.
Want more information on reputation marketing? Wondering what to do next? Call iMarketing Leader, your local leader in reputation marketing, for a free consultation. 979-314-7213