In online marketing, ads are good, but referrals are better.
If you could grow your business through referrals alone, how simple would your online marketing plan be? Though you need more than referrals to get people to your business and to get them to become customers, referrals are still critical to the growth and success of your business. You need referrals. Here’s why.
The Benefits of Referrals
Referrals from satisfied customers are one of the most cost effective ways to promote your products or services. Not only that, when a customer finds you through a referral from a friend or from a positive review or rating, they come to you with a certain amount of trust. So getting those positive referrals is key to getting more people in the door. They say when a customer is happy, they tell a friend. When they’re unhappy they tell 10 friends. So there needs to be a proactive approach to generating positive referrals through online marketing.
Word of Mouth Has Changed
In the past word of mouth was just that. A satisfied customer tells a friend or a relative or a coworker and they promote your business for you one person at a time. These days, with instant access to the Internet at all times, word of mouth is more accurately word of type. Customers post their reviews online for all to see, and they rate and rank businesses as a matter of habit. So your online marketing must include methods to address those avenues for referrals. Social media, mobile marketing and online marketing are essential to a successful referral program for your business.
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