Trouble Ranking Your Local Business – 4 Ranking Factors To Review

Written by Todd McPartlin on . Posted in Blog, SEO

Four Ranking Factors to Review

Do you put up a website and expect customers to come knocking? Putting up a website for your business is just the start. It is actually the easiest part of generating a pool of potential consumers for your products and services. However, it doesn’t end there.

Putting up a website is like setting up your stand in a marketplace. You just don’t put it up and expect people to buy. You should make sure you get noticed. What do you do to get noticed? You put up signs, advertise on going sales on items or offer coupons. In the online market, you also have to spend some time in ensuring you get noticed – not by having blinking ads on your website, but by making sure your website appears when people search for the products and services you sell. Here’s how:

Content. You take time to look into the quality your website content is written. Is it arranged in a way that is comfortable for the eyes? Things like font style and size should be considered. You should also invest in good quality content – not just for your website visitors, but for the search engine robots as well. Is the content on your website engaging enough? If you’re aiming to get your website local seo, does it contain the geographical keywords you are targeting? Does it entice visitors to comment or click through the links within the content? Do you ensure fresh, unique content on your website blog? When you consistently update your website blog, search engine robots will most likely include your website pages in related searches. When you have engaging and good quality articles, your visitors would most likely read through the content and will not leave as quickly as they arrived on your website.

Website architecture. When you go to your website, what is the first thing you will notice? Would you be able to remember the URL if you wanted to go back to it? Does your site load quickly? Is your site mobile friendly? These are just a few of the questions you need to consider in checking your website architecture. Your URL should not be so long that search engines truncate it when it shows up in search engine results.

HTML. Does your website contain an appropriate title, description, keywords and header tags? These are all important in ensuring that your website pages get indexed for what they contain. If you are using duplicate titles or descriptions, it is high time that you change them. After your URL, the next thing bots read in a website are the meta tags. If they are not optimized or are unrelated to the website content, you end up confusing the search engine robots so they decide your website is not credible for the related keyword search and it will not turn up with any local ranking.

Social Signals. Does your site contain social signals that visitors can share or follow? Never underestimate the power of social media. When visitors find your page or article blog relevant to their search, interesting or helpful enough to share, they will automatically look for the social sharing buttons. If you don’t have them, you are missing a lot.

There are other factors that contribute to your search engine rankings. The bottom line is how much time and energy are you willing to invest in it to make it relevant to what your potential consumers are looking for?


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