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How To Expand Your Company’s Brand Through Online Marketing

Written by Todd McPartlin on . Posted in Blog, Branding, Training

Fueling Digital Marketing for an Optimized Brand

Do you want your products leaping off the shelf, get people talking about your brand or your sales growing? If these are your clear goals, you need to focus on connecting your brand to specific visual and verbal elements eliciting recognition from your target audiences. This is not an easy goal to achieve; you need brand optimization. This is not cheap in this digital age either. You need to have an adequate marketing budget to optimize your brand.

Digital marketing is all too important if you want to enjoy a growing business, an expanding brand and increasing profits. The whole world has moved online, including your target market and your loyal patrons. You need to get your business there or you lose them to more digitalized competitors. 

Get Yourself Found

You heard of SEO (Search Engine Optimization). This is how you can get your company brand and products found on the vast Internet. With about 91 percent of your target market using the search engines, you can lose them if your website ranks poorly in the SERP (search engine results page). SEO can drive traffic and leads to your site. This is why about 94 percent of businesses spend on it. 

Take a Share in the Local Search

If you want customers in the local area buying from you, they need to see you on their laptops, and better yet, on smartphones and tablets. You will be surprised at the incredible quantum leap that local search has made from 1 billion to 4 billion in just 7 years (2007 to 2013). That’s an unbelievable 300 percent growth. Get a share of that pie by getting your website optimized for mobile commerce.

Mobile Commerce Needs a Responsive Site

With the amazing growth of mobile commerce, make sure you don’t just have a version for mobile marketing. It is also important to make sure its design is responsive. This means your audience can see everything clearly on their small mobile screens and the pages are loading fast enough so customers need not wait.   

Optimizing Social Media Channels

If you want to reach your target market inexpensively and in real time, use social media effectively. Managing social accounts can take so much time, but it is one digital strategy you can’t afford to leave out. Make your brand strong by optimizing your social media channels.

Get Capable Hands to Help You

Digital strategies are not so easy to do for marketers who are not technologically savvy. The solution is not to stick to traditional marketing methods or to ignore digital strategies. The technique is to combine the best practices of both and get professionals to help you. Even if you are savvy, you just have no time to do everything. 

Aim for Competitive Advantage

If you just realized you need a strategic online presence, you need to work harder to catch up with your competitors. You can’t afford to do trial and error; you need a site that is responsive. Decide on your marketing budget, hire professionals with an exceptional track record and focus on growing your business.

Fuel Digital Strategies with Adequate Marketing Budget

Most online (and offline) marketers are increasing their marketing budget to bolster digital marketing efforts. Be guided by recent surveys and reports to know the trends and so you can allocate your earnings and investments smartly. 

How Much to Allocate in Digital Marketing

It is most important to set aside part of your earnings to continue to subsidize digital marketing campaigns and innovations. Startups need 20 to 30 percent of their projected income infused into the business to power its digital marketing. 

Harness your digital marketing budget wisely by hiring professionals who understand online marketing and brand optimization better. Don’t waste money; use it to cause a stir and make a big impact generating more responses and results from your target audience.


Got Mobile? The Time Is Now

Written by Todd McPartlin on . Posted in Blog, Web Design

Catching on Mobile Marketing … Now

Mobile has become fully entrenched into the very fabric of modern life. It’s one of those must-have things that people keep in their purses, bags or pockets. You sleep with it. You take it to the shower. You eat with it beside you. Whether you’re a big fan or not is beside the point; it has become a powerful gadget so that you can’t live a normal modern day life without it.

If you are in marketing, especially local, it’s a no brainer that your business needs a mobile website to engage in mobile marketing. It has been proven to help businesses endure competition and make it thrive, even flourish. 

If you are hopping on the bandwagon, it makes sense to know why you must make your site optimized for mobiles, how you may benefit and what you may expect from it. 

1. It makes Google happy. Google created and launched a few features on mobile first such as the most recent version of Google Maps and ad format. These are indications that Google knows something that the rest of the web masters and marketers don’t. For instance, this search engine knows that more than 65 percent of searches start with mobile. This figure provides the basic premise that a business wanting to be found (and grow) must have mobile visibility and the knack to effectively use it in its marketing campaigns.

2. Mobile devices are widely owned and used. With normal individuals owning and using about 3.1 mobile devices (on the average) connected to the Internet, reaching them gets much easier through their mobiles. Varied surveys and researches report staggering figure – 85 percent of the population own smartphones, 65 percent have laptops, 48 percent have tablets, and 40 percent own mp3.

3. Mobile generates more conversions. With the portability of handheld smartphones and tablets, comparing prices and features can be done anywhere and anytime; these lead to about 70 percent conversion within the hour. This explains why over 90 percent of consumer comparison websites are optimized for mobiles. This also justifies the need to have a responsive design.

4. The need for responsive designs. Just having a mobile website is not enough. It is also essential that it has a responsive design. This means it shows well on the device despite a smaller monitor or screen and it loads at a fairly good speed. Interested consumers can’t be expected to wait. 

5. The challenge: how to use it. Mobile marketing is a strategy you can no longer ignore. Businesses understand this, which is why 2 out of 3 businesses are now adopting it. About 70 percent of the converters, however, aren’t skilled enough to make it work for them. Current users consider the lack of know-how to be their biggest challenge. For instance, many websites with mobile versions are still not optimized. Many are not even aware that the leading form of mobile marketing is a mobile website.

The number of people using their mobile devices to browse websites is on the rise. If your site is not optimized yet for mobiles or it still has no mobile version, it is most important to catch up now. The train is not coming; it is here. 



Is Your Content Missing an Afterlife?

Written by Todd McPartlin on . Posted in Blog, Content Marketing

Mistakes to Avoid If You Want an Afterlife for Your Content 

Each article you write or video you produce is special. It is something you watched grow, just like your baby. You think it is awesome and you expect it to be noticed, even “go viral.” A viral afterlife, after all, is what every website owner engaged in content marketing wants, but it is unpredictable. 

It is disheartening when it does not catch fire as you expected. Of course, you are aware there are no guarantees that your content will catch the fancy of your target audience. If most content you make seems to be performing poorly in the SERP (search engine results page) or some other assessment tools, it is time to find out what your content lacks or how you can give it an afterlife. 

There are no surefire formulas to make your content go viral each time, but there are certain mistakes you can avoid to give it an afterlife.

Here are three things to think about:

1. It lacks emotional appeal. If you know your audience well enough, you would know how they feel and what their concerns are. You need to tap these areas and be able to offer them real solutions that work. You need to show it right from the title down to the very heart of your content. Fulfill that promise you made in the title; don’t depart from that or use lots of fluff in the body to keep them reading. Using emotional words or phrases that will touch their consciousness and emotions is important.

2. The content is poorly distributed. Even the most noteworthy content can be lost in the Web in a few hours or in a day. Getting your content buried in the cyber space is inevitable, but you can delay it a bit by sharing your content using the right social channels. Remember, just picking the social channels may not be enough. You need to give it a little push and you need to tap the interested audience who will want to share it. This is where your influential connections can help. An influential connection with the right audience can help give your content the exposure it needs, which it may not easily get on its own.

3. The content is not worth sharing. Check out the value and relevance of your content. Is it something that strikes a chord with your target audience? Does it address a pain point, offer wisdom or insight, or share an inspiring experience? Is it something they would want to share for a good laugh or is it so weird they would want it shared for the heck of it? If it is not any of these, expect your audience to be less interested. 

How do you make your content viral? At the very least, how can you give your content an afterlife? Every marketer engaged in content marketing would pay huge bucks to know the answers to these questions. You may not have a magic bullet for it, but recognizing and rectifying these three mistakes can help better position your content to reach a wider audience, the kind who will pay attention to it and share it. 

Trouble Ranking Your Local Business – 4 Ranking Factors To Review

Written by Todd McPartlin on . Posted in Blog, SEO

Four Ranking Factors to Review

Do you put up a website and expect customers to come knocking? Putting up a website for your business is just the start. It is actually the easiest part of generating a pool of potential consumers for your products and services. However, it doesn’t end there.

Putting up a website is like setting up your stand in a marketplace. You just don’t put it up and expect people to buy. You should make sure you get noticed. What do you do to get noticed? You put up signs, advertise on going sales on items or offer coupons. In the online market, you also have to spend some time in ensuring you get noticed – not by having blinking ads on your website, but by making sure your website appears when people search for the products and services you sell. Here’s how:

Content. You take time to look into the quality your website content is written. Is it arranged in a way that is comfortable for the eyes? Things like font style and size should be considered. You should also invest in good quality content – not just for your website visitors, but for the search engine robots as well. Is the content on your website engaging enough? If you’re aiming to get your website local seo, does it contain the geographical keywords you are targeting? Does it entice visitors to comment or click through the links within the content? Do you ensure fresh, unique content on your website blog? When you consistently update your website blog, search engine robots will most likely include your website pages in related searches. When you have engaging and good quality articles, your visitors would most likely read through the content and will not leave as quickly as they arrived on your website.

Website architecture. When you go to your website, what is the first thing you will notice? Would you be able to remember the URL if you wanted to go back to it? Does your site load quickly? Is your site mobile friendly? These are just a few of the questions you need to consider in checking your website architecture. Your URL should not be so long that search engines truncate it when it shows up in search engine results.

HTML. Does your website contain an appropriate title, description, keywords and header tags? These are all important in ensuring that your website pages get indexed for what they contain. If you are using duplicate titles or descriptions, it is high time that you change them. After your URL, the next thing bots read in a website are the meta tags. If they are not optimized or are unrelated to the website content, you end up confusing the search engine robots so they decide your website is not credible for the related keyword search and it will not turn up with any local ranking.

Social Signals. Does your site contain social signals that visitors can share or follow? Never underestimate the power of social media. When visitors find your page or article blog relevant to their search, interesting or helpful enough to share, they will automatically look for the social sharing buttons. If you don’t have them, you are missing a lot.

There are other factors that contribute to your search engine rankings. The bottom line is how much time and energy are you willing to invest in it to make it relevant to what your potential consumers are looking for?


Need a lead magnet to offer?

Written by Todd McPartlin on . Posted in Blog, Promotions

Lead Magnet Strategies to Attract Subscribers and Followers

When you’ve set up your website and you’ve followed all white hat SEO best practices, the next thing you need to do is attract website subscribers or fan page’s followers.

How to start?

Ask yourself, what makes you stay interested at any page you are browsing? Is it the color of the website? Is it the information? Most of the time, you arrive at the website because you saw an interesting post, right? It may be an Instagram photo or a coupon code you’ve have wanted to get. Basically, there are two reasons visitors come and visit your website – one is interest and the other is need.

When you are interested to learn more about how to cook, you would naturally be looking for videos or recipes, right? If you need a discount on an item you wanted to buy, you would probably be looking for discount coupons. These are the strategies website owners pursue in order to get followers and subscribers.

You can use:

Videos. Depending on what your business is offering, you can upload a video of it to your YouTube account and embed the link to your website. For instance, you offer plumbing services. You can upload unique videos on the types of plumbing services your business offers. This way, you are not only providing information, but also generating an organic audience that would share and follow your page. It’s customary for users to share the videos they watched on social media when they find it interesting, helpful and sometimes comical.

Simple and easy to understand infographics. Want to show the difference between a professional and a duly licensed electrician and unlicensed one? Use a simple, yet enticing infographic. You want to advertise your company’s services in ensuring industrial safety? Use an infographic that comically depicts someone getting injured at work. You can post that infographic in your business blog or a blog hosting page that directs a link to your page.

Downloadable Forms. Do you assist individuals with processing documents? Are you in the logistics industry? Do you use forms for your business? Why not upload them to your website so potential customers will find and use them. It is seldom that customers find the forms they need by searching on the internet. You get the advantage if you upload them to your website.

Social Media Accounts. Don’t have social media accounts? It’s high time you have one. Build a pool of interested followers on Facebook, Twitter, LinkedIn and Google Plus. You can share the recent blog posts from your website to these social media accounts so potential customers can find you.

Discount Coupons. Managing a travel business? One effective strategy in increasing consumers is by posting the discount coupons in your website. You can also share such coupons on social media networks to increase leads.

What do these lead magnets do? They entice visitors and customers to go and visit your site. Once you’ve arouse audience interest with these strategies, you then generate natural and organic leads.