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Top 6 Email Marketing 101 Tips

Written by Todd McPartlin on . Posted in Advertising, Blog, Content Marketing

Top 6 Email Marketing Tips

Are you looking for more ways to market your products and services online? Have you given up on email marketing? You should not. It is by far, the most consistent form of communication for business and personal matters alike. However, there are strategies that you should integrate with your email marketing process.

Here are a 6 email marketing tips:

1. Links inside your email. Your email may contain narratives of introducing your company or promoting a new product or service of your business. What you should not forget is to include a link of it within the narrative of your email. You can also customize your signature to contain the website of the company you are promoting. This way, the recipient can easily view what you are talking about.

2. Use images sparingly. If possible, do not add any images in your email. Note that the way you set up your email may not be the same way the recipient set theirs. The rest of your email may be disregarded when the recipient sees a large photo upon opening your email. Most of the time, if they are not interested with the image that is included in your email, they would not read the rest of your letter.

3. Obvious unsubscribe link or button. You may have a list of people that you send automatic updates or newsletters. To avoid annoyed potential clients, make sure that they can readily unsubscribe from your email list with an unsubscribe link or button in your email.

4. Maximize your email format. As mentioned earlier, your recipients will have different email settings. Some may preview the content of your email first before proceeding to open them up. Ensure that you are not using the first few parts of your email with an advertising banner such that the recipient loses interest. Should you have to use images, ensure that your HTML email template does not exceed 600 pixels.

5. Bear in mind that you are sending emails to busy individuals. Business-oriented individuals will not have sufficient time to read their personal and business emails, let alone email marketing ones. Most of the time, they will just browse through your email and read for the key points. As such, keep your email short and concise. If you have to use long words, use bullets or list them. You can also use links inside each heading if short words are not enough to explain your point.

6. Test before sending. Before you go ahead and send your email marketing letters to different email addresses, try sending them first to yourself or to your network, indicating that it is a test. Look at how your email appears and screen it for anything that may give off a bad impression such as wrong use of words or grammar and typographical errors. This way, you can ensure that you already see how your email will appear when the recipient sees them.

Because email can literally detect spam content, using effective strategies will help to prevent your email going to the spam folder, where it will remain unread. By ensuring that you look at how your email appears when the recipient reads it will help to ensure that your email gets read by their recipient instead of getting deleted without being opened at all.

About the Author

Todd McPartlin is a nationally recognized traffic generation authority and author of “Automation Domination: A Business Owner’s Guide to Dominating Your Market Online.” He is also the co-founder of iMarketing Leader that focus on providing online marketing strategies to help businesses dominate their local market.


5 Ideas For Your Irresistible Offer

Written by Todd McPartlin on . Posted in Blog, Content Marketing, Promotions, Web Design

Latest Practices in Creating a Freebie as a Giveaway

Making site visitors sign up for your emails requires more than just good looks. Ethical bribery is now an order. This is a process of delivering a freebie or a giveaway as a tempting incentive, so that your target individual can be part of your e-mail list.

Most online entrepreneurs decide to give away a restructured eBook that has PLR or private label rights. What they do not know is that many issues spring up with this move. PLR eBooks seem to put down your business image before you even start the ball rolling. The content of most of these eBooks is usually outdated and not useful. With this type of information, visitors often see you less than how you present yourself as a business. Another negative attribute of PLR eBooks is that they are not attractive enough.

Why Do You Have to Give Away Freebies?

Giving away a freebie or free stuff is always an irresistible offer. If done right, you will have the edge  as a small business owner. Here are some of the reasons why freebies can make it happen for your small start up:

  • It creates buzz. News travels fast. Posts about your freebies can easily travel through social networks. If you offer free drinks or food at your bar, guests will surely sign up and make plans with friends to get together. People pay attention once a friend tells them about a local business that gives away free things.
  • It makes visitors try your services or products without taking a great risk. If an item or service is given without commitment, consumers tend to try it more often. Trial offers, free samples, or free passes work like a charm for small businesses. If the consumer likes it, then you will be sought after next time.
  • It makes the customers stay and buy. Every consumer has the choice to leave or disappear, once you hand the freebie. If you entice the consumers correctly, you will have them spending on your company. Giving freebies most certainly make buyers check out your products and services. If they like the rest of the items, they just might add them into their cart before they check out.

How to Come Up with the Right Freebie

  • Making podcasts. Many consumers listen to podcasts as they do their daily activities. Podcasts are portable and easy to make.
  • Making videos. This can be a perfect and lively way to introduce your company and overall business. Just make sure that it is meant for your target audience and that it can be shared. Today nearly 90% of all Internet traffic is videos!
  • Making eBooks. See to it that your eBook concerns your business  and clients. It should have original, relevant, and valuable content. Make sure that you review the content often and update it.
  • Hosting Webinars. A content-based webinar introduces your company and will surely haul in many opt-ins for email subscriptions.
  • Making E-courses. Mini E-courses can pre-sell your products and services to your target audience very easily.

Take note that when a freebie is presented it is always an irresistible offer to consumers. You can never go wrong if you create your freebie the right way.



4 Reason Why Your Business Must Have a Mobile Website

Written by Todd McPartlin on . Posted in Blog, Web Design

Highlighting the Reasons Why Mobile Marketing is a Must for Your Business
As a small business owner, one of your concerns is to find the fastest way to deliver and receive information, pushing your product or service in the market. Why not go mobile? With 91 percent of adults keeping their mobile devices within arms’ reach 24/7, it makes sense to use mobile marketing as part of your business plan. Technology keeps moving forward, and you don’t want to be left behind with standard “old school” advertising methods. Going mobile can be a fabulous way to give your business a boost.
Here are four reasons why using mobile marketing should be a top priority for your business. 
  1. Mobile is the popular medium of choice. Statistics don’t lie. More US mobile users are dependent on their devices to find products and services online. Many of them may be your customers who spend 23 percent more time on their mobile device than they did the previous year. Today, 50 percent of the average mobile users are using their devices as primary or exclusive tool for online search. With the ease of which users can get access to information, shopping on the go is a widespread practice. A mobile website is an excellent approach that will help you engage with customers and increase your revenue.
  2. Mobile marketing is user-friendly. Individuals and small business have various user-friendly ways to create websites ideal in today’s fast-paced digital world. Major search engines such as Google, Yahoo and Bing are friendly to mobile optimized websites. By its very social nature, going mobile makes it possible for your content to reach an audience wider than your initial expectations. A single share made by someone can create multiple ripples of shares by followers and friends. Added to the shareable quality is the optimized compatibility of mobile devices to work well with various platforms and gadgets, such as netbooks, laptops, smartphones, and tablets.
  3. Mobile market is accessible to more people. Mobile devices have been sold to more than 200 million households. It roughly means more than 90 percent of American adults own a cell phone while 42 percent have a Tablet. If you have a mobile optimized website, you’re virtually guaranteed that your communications can reach a broader range of customers who use their mobile devices to search the web. The high percentage of users who opt to use mobile devices to go online is an assurance you have an audience to capture and convert as advocate for your business. 
  4. Mobile searches result to quick conversions. 70 percent of conversions happen within only an hour after a mobile search. Most of them are made by users randomly looking for products and services. This means that you need to be on their radar to be found on mobile devices. It is important to have the infrastructure and skill to facilitate post-search phase when users visit to inquire, call, or make a purchase. 
Mobile marketing can be a game changer, helping your small business thrive. In a world where communications defy space and time, going mobile can help you stay competitive by allowing your business to be more visible on the web. There is no better time than now to take your business to new mobile heights. 

Do you use PPC? The Pros and Cons to using it for your local business

Written by Todd McPartlin on . Posted in Blog, Paid Marketing

There is a common perception that pay per click (PPC) ads aren’t really for local business; that needs to be dispelled. PPC is capable of doing a great deal of good advertising for a small business, particularly a brand new one. It is also called cost per click (CPC), an Internet marketing formula for calculating the amount that online advertisers pay the publisher or website owner when the ad is clicked, whether or not a sale is made.
PPC is considered a simple way to boost traffic quicker than traditional methods, such as SEO or Search Engine Optimization. It is seen as an initial step to test keywords profitability and ROI. But, like SEO, PPC is not lacking in its share of advantages and disadvantages. While it can be an effective way to bring in new visitors and prop up a business, it pays to first factor in the pros and cons of PPC marketing before investing on this advertising model.
The Pros of PPC for Local Business
Requires little capital – PPC is affordable, and can be set up on a modest budget. Compared to SEO, which can be quite expensive, with PPC you don’t have to spend for anything to have your ad inserted in a search engine. You can choose to be aggressive or conservative, for as long as your budget allows you.
Gives quick results – All it takes are three simple steps to set up a PPC campaign through ad channels and wait for your ad to be clicked. If you have a good ad, you can get almost instant results and your site will rank right away. If your website is setup for conversions then expect sales to pour in after the clicks are made. 
Helps dominate first page results – PPC ads appearing in your page with high ranking continue to generate profits. PPC networks employ different forms of metrics that allow website owners to track their ads. These provide you with information on how the ads are converting and the ROI they make. 
Specifies the exact audience – PPC exposes your business to the right audience. If your ad is for local business, it is not advertised in the global market in the same way that it is not limited locally when your ad is meant for an international audience. PPC marketing helps advertisers to control their ads both locally and globally.
Allows ROI to be tracked and measured – By means of pixel tracking, you’re given immediate and invaluable intelligence to determine which keywords, ad messages, and landing pages are working and not. Pixel tracking is done by using the standard tracking code inherent to most PPC services.
The Cons to Deal with in Using PPC 
Involves complexities – Like other digital marketing methods, learning PPC can be quite time-consuming due to some complexities. It is best to hire a PPC expert to manage operation to ensure optimum results. 
Involves some costs – If you’re totally unfamiliar with PPC, you can start piling on cost pretty quickly. PPC is not free, and if you’re a small business owner, you’ll end up losing money faster than what your ad generates.
Requires great keyword research – The success of your PPC marketing depends on a variety of factors including the quality of your ads and keyword. PPC is mainly a keyword game, and a gamble at that. 
PPC can be a vehicle to profitable excursion for small businesses. There are pluses and minuses, however. Each click is equal to a cost that your business needs to compete within the advertising world. If you’re ready to take your business to new heights, make it happen with PPC marketing

Can Content Marketing Really Make Conversions Easier?

Written by Todd McPartlin on . Posted in Blog, Content Marketing

8 Content Marketing Strategies Leading to Conversions 

Content marketing is important to boost web ranking. But, many times, content writers are more concerned about showing off pieces of verbiage mastery to impress the reading public. While it is good skill, it is only half the battle in creating a successful content marketing to distribute valuable information about the company and convert the audience into patronizing customers. Knowing how you can complement your content with a conversion strategy is the key to make your webpage flourish. 
In order to meet your prospects at the point where they can decide or commit to action, take a look at these eight strategies to optimize your content marketing for more conversions.
1. Provide a clear user path for navigation – Help your visitors find their way to what they’re looking for. Make it easy for them to locate what they want by providing them with one clearly defined navigation bar, augmented with text links that can lead them to other useful resources you want them to investigate as well.
2. Play with lots of imageries – These days people tend to have a shorter attention span. There’s no better way to call attention than to use relevant images and videos to tell your story without boring visitors with wordy descriptions or explanations.
3. Use consistent design – Just as your content needs to flow in consistent tone and style, your page must bear a design element that will help visitors associate it easily. The overall appearance of your website has a great impact on how long you can keep a visitor linger longer to browse through without feeling pressured or bored. 
4. Optimize for mobile and different devices – Make your content accessible for all devices of different sizes and shapes coming out from the market. You’re bound to lose the race if you’re not optimized for mobile devices.
5. Create unique, valuable content – The very best way to strengthen your conversions is by creating content that is valuable, sharable and leads logically to the next step – increased conversion rate on sales.
6. Eliminate distractions – If you want to increase conversions, guide your audience straight to the path you want to take them. Avoid choking the page with links, email-gated content, and other diverting contents that can sidetrack readers away from a page with call to action.
7. Create killer calls to action – Optimize your calls to action with some thought. Make sure to test the various elements, and make every effort to make your CTA stand out from the rest of the page. That way, your prospects know exactly where to click when they are ready to heed your call to action. 
8. Encourage viral sharing – Create sharing buttons to allow your audience to easily click when they find your content worth sharing in social media.
The best way to proceed with content marketing is to make sure that in the process of creating your content, conversion is very much part of the thought flowchart. Your content must be able to keep your visitor’s interest long enough for them to make a sale. If they dally for a while during their first visit, a constantly refreshed and relevant content is enough reason to make them coming back to be nourished with more information until they are finally ready to click the order button.