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Got Mobile? The Time Is Now

Written by Todd McPartlin on . Posted in Blog, Web Design

Catching on Mobile Marketing … Now

Mobile has become fully entrenched into the very fabric of modern life. It’s one of those must-have things that people keep in their purses, bags or pockets. You sleep with it. You take it to the shower. You eat with it beside you. Whether you’re a big fan or not is beside the point; it has become a powerful gadget so that you can’t live a normal modern day life without it.

If you are in marketing, especially local, it’s a no brainer that your business needs a mobile website to engage in mobile marketing. It has been proven to help businesses endure competition and make it thrive, even flourish. 

If you are hopping on the bandwagon, it makes sense to know why you must make your site optimized for mobiles, how you may benefit and what you may expect from it. 

1. It makes Google happy. Google created and launched a few features on mobile first such as the most recent version of Google Maps and ad format. These are indications that Google knows something that the rest of the web masters and marketers don’t. For instance, this search engine knows that more than 65 percent of searches start with mobile. This figure provides the basic premise that a business wanting to be found (and grow) must have mobile visibility and the knack to effectively use it in its marketing campaigns.

2. Mobile devices are widely owned and used. With normal individuals owning and using about 3.1 mobile devices (on the average) connected to the Internet, reaching them gets much easier through their mobiles. Varied surveys and researches report staggering figure – 85 percent of the population own smartphones, 65 percent have laptops, 48 percent have tablets, and 40 percent own mp3.

3. Mobile generates more conversions. With the portability of handheld smartphones and tablets, comparing prices and features can be done anywhere and anytime; these lead to about 70 percent conversion within the hour. This explains why over 90 percent of consumer comparison websites are optimized for mobiles. This also justifies the need to have a responsive design.

4. The need for responsive designs. Just having a mobile website is not enough. It is also essential that it has a responsive design. This means it shows well on the device despite a smaller monitor or screen and it loads at a fairly good speed. Interested consumers can’t be expected to wait. 

5. The challenge: how to use it. Mobile marketing is a strategy you can no longer ignore. Businesses understand this, which is why 2 out of 3 businesses are now adopting it. About 70 percent of the converters, however, aren’t skilled enough to make it work for them. Current users consider the lack of know-how to be their biggest challenge. For instance, many websites with mobile versions are still not optimized. Many are not even aware that the leading form of mobile marketing is a mobile website.

The number of people using their mobile devices to browse websites is on the rise. If your site is not optimized yet for mobiles or it still has no mobile version, it is most important to catch up now. The train is not coming; it is here. 



5 Ideas For Your Irresistible Offer

Written by Todd McPartlin on . Posted in Blog, Content Marketing, Promotions, Web Design

Latest Practices in Creating a Freebie as a Giveaway

Making site visitors sign up for your emails requires more than just good looks. Ethical bribery is now an order. This is a process of delivering a freebie or a giveaway as a tempting incentive, so that your target individual can be part of your e-mail list.

Most online entrepreneurs decide to give away a restructured eBook that has PLR or private label rights. What they do not know is that many issues spring up with this move. PLR eBooks seem to put down your business image before you even start the ball rolling. The content of most of these eBooks is usually outdated and not useful. With this type of information, visitors often see you less than how you present yourself as a business. Another negative attribute of PLR eBooks is that they are not attractive enough.

Why Do You Have to Give Away Freebies?

Giving away a freebie or free stuff is always an irresistible offer. If done right, you will have the edge  as a small business owner. Here are some of the reasons why freebies can make it happen for your small start up:

  • It creates buzz. News travels fast. Posts about your freebies can easily travel through social networks. If you offer free drinks or food at your bar, guests will surely sign up and make plans with friends to get together. People pay attention once a friend tells them about a local business that gives away free things.
  • It makes visitors try your services or products without taking a great risk. If an item or service is given without commitment, consumers tend to try it more often. Trial offers, free samples, or free passes work like a charm for small businesses. If the consumer likes it, then you will be sought after next time.
  • It makes the customers stay and buy. Every consumer has the choice to leave or disappear, once you hand the freebie. If you entice the consumers correctly, you will have them spending on your company. Giving freebies most certainly make buyers check out your products and services. If they like the rest of the items, they just might add them into their cart before they check out.

How to Come Up with the Right Freebie

  • Making podcasts. Many consumers listen to podcasts as they do their daily activities. Podcasts are portable and easy to make.
  • Making videos. This can be a perfect and lively way to introduce your company and overall business. Just make sure that it is meant for your target audience and that it can be shared. Today nearly 90% of all Internet traffic is videos!
  • Making eBooks. See to it that your eBook concerns your business  and clients. It should have original, relevant, and valuable content. Make sure that you review the content often and update it.
  • Hosting Webinars. A content-based webinar introduces your company and will surely haul in many opt-ins for email subscriptions.
  • Making E-courses. Mini E-courses can pre-sell your products and services to your target audience very easily.

Take note that when a freebie is presented it is always an irresistible offer to consumers. You can never go wrong if you create your freebie the right way.



4 Reason Why Your Business Must Have a Mobile Website

Written by Todd McPartlin on . Posted in Blog, Web Design

Highlighting the Reasons Why Mobile Marketing is a Must for Your Business
As a small business owner, one of your concerns is to find the fastest way to deliver and receive information, pushing your product or service in the market. Why not go mobile? With 91 percent of adults keeping their mobile devices within arms’ reach 24/7, it makes sense to use mobile marketing as part of your business plan. Technology keeps moving forward, and you don’t want to be left behind with standard “old school” advertising methods. Going mobile can be a fabulous way to give your business a boost.
Here are four reasons why using mobile marketing should be a top priority for your business. 
  1. Mobile is the popular medium of choice. Statistics don’t lie. More US mobile users are dependent on their devices to find products and services online. Many of them may be your customers who spend 23 percent more time on their mobile device than they did the previous year. Today, 50 percent of the average mobile users are using their devices as primary or exclusive tool for online search. With the ease of which users can get access to information, shopping on the go is a widespread practice. A mobile website is an excellent approach that will help you engage with customers and increase your revenue.
  2. Mobile marketing is user-friendly. Individuals and small business have various user-friendly ways to create websites ideal in today’s fast-paced digital world. Major search engines such as Google, Yahoo and Bing are friendly to mobile optimized websites. By its very social nature, going mobile makes it possible for your content to reach an audience wider than your initial expectations. A single share made by someone can create multiple ripples of shares by followers and friends. Added to the shareable quality is the optimized compatibility of mobile devices to work well with various platforms and gadgets, such as netbooks, laptops, smartphones, and tablets.
  3. Mobile market is accessible to more people. Mobile devices have been sold to more than 200 million households. It roughly means more than 90 percent of American adults own a cell phone while 42 percent have a Tablet. If you have a mobile optimized website, you’re virtually guaranteed that your communications can reach a broader range of customers who use their mobile devices to search the web. The high percentage of users who opt to use mobile devices to go online is an assurance you have an audience to capture and convert as advocate for your business. 
  4. Mobile searches result to quick conversions. 70 percent of conversions happen within only an hour after a mobile search. Most of them are made by users randomly looking for products and services. This means that you need to be on their radar to be found on mobile devices. It is important to have the infrastructure and skill to facilitate post-search phase when users visit to inquire, call, or make a purchase. 
Mobile marketing can be a game changer, helping your small business thrive. In a world where communications defy space and time, going mobile can help you stay competitive by allowing your business to be more visible on the web. There is no better time than now to take your business to new mobile heights. 

Mobile Marketing Doesn’t Matter? Think Again

Written by Todd McPartlin on . Posted in Blog, Reach, Training, Web Design

The Significance of Mobile Marketing

Generally, mobile marketing is seen as a mandatory strategy for every business. Yet, most local businesses still haven’t started using it. There is a large amount of opportunity waiting for local business owners. They just have to realize this fact. Mobile activity offers this and they should take advantage of it. There is a purpose to having the latest mobile gadgets. These enable consumers and business owners to connect and understand each other more.

You should consider and strengthen your mobile presence. Your local business has to have a strong mobile presence. A large number of consumers search online for local products and services. A significant number of these consumers make use of their mobile devices.  Online stores are accessed all the time, turning web visitors into buyers with the use of smart phones and tablets.

Ways to Make the Most out of Mobile Marketing

Why visitors are leaving your website?

Written by Todd McPartlin on . Posted in Blog, Web Design

When tracking statistics and analyzing the effectiveness of a website, one of the hardest thing for web masters to identify is why visitors are leaving their website.

Often when the design is right and the visibility is high, there is still one thing that site owners miss. This critically important aspect is the content on the web site. These days, content is king, and without powerful content that pulls readers in, web sites will lose a large number of their potential audience before they’ve even had a chance to see what a site has to offer.

High quality content is the driving force behind successful websites today. But what makes ordinary content in to the kind of content that will attract and retain visitors?

Let’s take a look at the best ways for site owners to create the content that will see their readership achieve growth and sustained on-page time.

  1. Do your research. While many might be adverse to research because of the time it can consume, it will actually help to lend more credibility and natural confidence to your content. This can help to attract readers and keep them looking through your articles and pages.

  2. Choose interesting topics. This might seem obvious, but strangely around the web, there are still page owners who haven’t grasped this concept. Everything you post should be in some way relevant to your site, to your business, and to your products and services if you are selling something. But what many forget, is that there are interesting spins you can put on content which makes it both relevant, and attention grabbing. Look to build high quality content not just through the obvious types of writing, but through abstract and alternative ideas as well.

  3. Write your content well. If you’re not that confident, hire a professional writer. The type of content that you present will make all of the difference in to whether people want to read it or not. Ideas should be fully fleshed out but written in a concise and easy to digest manner. Similarly, punctuation and correct grammar should be a priority. Poorly written pieces will soon turn viewers away.

  4. Use your content as a vehicle for your SEO. SEO techniques can help to keep your content in line with your goals. Be sure to target keywords and to write in a manner appropriate to your audience. Conversational tones work in a lot of situations, but certain sites will require more academically, or technically worded writing. 

Above all, keep your content interesting and engage your audience. Learn about them, and cater to their interests. The battle to keep readers on your page is fought and won with the quality of the content that you provide.