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Reach Archives - iMarketing Leader | Website Design | Reputation Marketing | Display Advertising Reach Archives - iMarketing Leader | Website Design | Reputation Marketing | Display Advertising

Have you heard of Triberr?

Written by Todd McPartlin on . Posted in Blog, Reach, Resell, Social Media, Training

Everything Essential About Triberr

Triberr is definitely an option for you if you want to generate more user engagement and traffic with the use of your business blog.  Triberr is where bloggers congregate. It’s a social network where bloggers of every sort find other bloggers who come up with content in the same area. When they join together, they form tribes. Each time a new blog post is written, it is automatically shared in your own group. The bloggers in your group share it and comment on it via their personal social networking sites. Triberr also comes up with a feed for easier web content distribution.

Triberr’s Attractive Aspects

Mobile Marketing Doesn’t Matter? Think Again

Written by Todd McPartlin on . Posted in Blog, Reach, Training, Web Design

The Significance of Mobile Marketing

Generally, mobile marketing is seen as a mandatory strategy for every business. Yet, most local businesses still haven’t started using it. There is a large amount of opportunity waiting for local business owners. They just have to realize this fact. Mobile activity offers this and they should take advantage of it. There is a purpose to having the latest mobile gadgets. These enable consumers and business owners to connect and understand each other more.

You should consider and strengthen your mobile presence. Your local business has to have a strong mobile presence. A large number of consumers search online for local products and services. A significant number of these consumers make use of their mobile devices.  Online stores are accessed all the time, turning web visitors into buyers with the use of smart phones and tablets.

Ways to Make the Most out of Mobile Marketing

Top 5 SEO Tactics That No Longer Work in 2014

Written by Todd McPartlin on . Posted in Blog, Reach, Training

6 SEO Tactics You Need to Quit Using

Through the years many SEO tactics have been developed by content writers and bloggers in an effort to drive traffic into their web pages. For the longest time, these strategies worked, but with the new algorithms that crawl through the web using them could be disastrous. If you have been using these tactics, you need to quit doing so immediately or risk being thrown into the abysmal bottom of search engine results pages (SERPs).

1. Keyword stuffing – It’s a wonder that this practice ever saw the light of day even without Panda and Penguin making their rounds. Ideally, the number of times a keyword is used should not exceed four or five times in a 500-word article. If you fill your article with keywords, the search engines will notice and you will be penalized with low ranking.

2. Writing “thin” articles – No longer is it possible to feature a 250 to 350 word article with a catchy title and enough keywords to bring in some readers via the search engines. If you go through the pages that manage to get into the first pages of search engines, you will find that these articles will usually contain 500 to 600 words, they usually have something valuable to say. Site pages and main blogs are now expected to present quality articles that are long enough to contain real substance. Micro-content needs to be positioned in FaceBook, Twitter, LinkedIn or Tumblr instead.

3. Articles that come from spinning – It is no longer possible to make the front pages of search engine results pages (SERPs) by just rehashing old articles and putting the keywords. Make sure that your content gives your visitors exactly what they have been led to think they will find; otherwise you will have too many people clicking away after a glance.

4. Filling up your site with links – When your site becomes a link-building battlefield its quality will suffer. Links are supposed to make up a logical and relevant network that are part of the page because it will benefit your readers – not SEO rankings. A sure sign that you are playing with links is when there is a site link to each page in your articles. Be forewarned: Google is fast becoming skilled at unearthing link wheels!

5. Bypassing social media – There was a time when web sites stood independently from social media. This is no longer true; successful websites and posts are those are shared in various social networking sites. Social media has become a strong pathway to good readership. A site is greatly helped by number of likes a shared article gets.

With the sophisticated algorithms that roam the internet today, the old SEO tactics no longer work. However, those old tricks were never the answer to sustainable ranking anyway; the only way to get there is by first of all making sure you have original and valuable content. When your content is good, all you need to do is follow certain SEO guidelines to make sure your page gets to your readers.

Happy ranking!

7 Ways to Get to the Top with Your Local SEO

Written by Todd McPartlin on . Posted in Blog, Reach, SEO, Training

All website owners and content writers have to accept the fact that SEO, particularly local SEO, is still the key to a healthy readership and good page ranking. No matter how excellent your articles are or how high-quality your product is, unless you are able to master the science of using SEO advantageously, your website will languish in loneliness. Here are seven sensible tips to get to the top of the SEO game and get your audience to notice you.  
  1. Invest in finding the appropriate keyword for your local area. You can only find the right local SEO keyword by doing some serious research and exercising good judgement. Look for a keyword search tool you can work with, and analyze the results according to your particular location and circumstances. 
  2. Provide consistent identifying information. If you want consistent traffic to your websites or blog spots, you need to make it easy for people to find you. A primary rule for this is to make sure that no matter how many web and social platforms you use, the same identifying data (name, Email, phone numbers, address) are listed. 
  3. Get listed in local directories. Make sure your site is listed in local directories – beginning with Google + Local. Local lists are an indispensable tool for creating a direct connection between you and your clients. Being part of a local directory can help bring traffic straight to your site. It also allows your public to reach out to you and it enables you to respond to them. 
  4. Develop a good social media profile. You should update your social media profile regularly so that it shows a consistent image of you through all listings. Remember that social media profiles always rank highly in search engine results. Therefore, your profile is one of the best ways you can get good SEO ranking. 
  5. Get people to review your product. Reviews and inquiries provide you with an opportunity to improve your product. Most of all, they help attract a growing base of potential customers for you by providing social proof and links to your website. 
  6. Keep in touch with people on the go. Not everyone who ought to be finding you is sitting in front of a laptop; lot of your prospective traffic is out on the road accessing the web with their mobile devices. Make sure you can be found by people wherever they may be by having a mobile site that can be accessed on all platforms. 
  7. Fortify yourself against being hit by algorithms. As algorithms change and spiders make their daily crawl, you could find yourself dropped from what you thought was a secure page rank. Ensure visibility in the event that you fade away from Google by starting a blog, creating subscriber-based content, getting into local lists, being active in social media, and of course, creating only content of the highest quality.

5 Email Newsletter Metrics You Must Track

Written by Todd McPartlin on . Posted in Blog, Reach, Resell, Training

If you are an online entrepreneur and you have a website, you know that email newsletters remain a very effective tool for keeping in touch with your customers and selling products, particularly if you have special offers. Newsletters can work wonders for you, but you need to be aware of how well you are doing. Here are five of the most basic newsletter metrics you should keep in mind.
1. Your conversion rate. One of the most important metrics for newsletters is their conversion rate. This refers to the total number of Email recipients who click through the contents of a newsletter and actually end up making a purchase or responding to its call. The average conversion rate for newsletters is approximately 2.89%. If you are getting less than that, review your landing pages and make sure they are conversion-friendly.
2. Your open rate. This refers to the number of people who receive your newsletter and actually open it. Industry statistics say the average rate for newsletter opens is from 15 to 20%. If your rate is lower than this, try to find out if your subscriber list does not adequately target people to whom your product is relevant. See if you are sending too few or too many campaigns while not providing enough content. Then, examine your subject line and see if it needs to be more appealing.
3. Your delivery rates. Your delivery rate should not rate lower than 90%. If it is, then perhaps you need to check your subscriber list for dead addresses. Because people are so mobile today, the subscribers on your list may have changed their addresses; this affects the quality of your list. 
4. Your spam complaints. All companies experience spam complaints. However, studies show that the average rate hovers around .05%, so the moment your spam complain rate moves close to 1%, it is time to find out if your newsletters are too long or if you are sending them too often. As a rule, sending newsletters more often than once a week can be a turn-of for subscribers. At the same time, check your opt-in process.  Make sure you have a quality list that requires people to confirm their subscription by clicking on a link sent to their Email address. 
5. Your unsubscribe rates. No list is ever able to keep its subscribers forever; that is one of the realities of online newsletters. However, if your unsubscribe list is in the neighbourhood of 5%, then you need to find out why. It could be that your Emails are not easily accessible on mobile devices, or it could be that the quality of your message needs to be improved.
Newsletters are a vital marketing method, and with a careful eye on metrics, a newsletter can drive sales and create a loyal customer base.  Particularly for start-up enterprises and small businesses, newsletters can create a venue where people see that with your company, people get more than what they buy.